Seven Studios, the content creation division of Seven West Media and one of Australia’s largest producer of premium content, today announced a major content deal with Facebook.
The partnership, a Facebook first in Australia, reinforces Seven’s position as an international leader in the production of premium content.
The deal will see Seven Studios launch a slate of new original digital series across the Facebook platform, extending the reach of its entertainment brands including My Kitchen Rules, Home and Away, Better Homes and Gardens, and House Rules.
The scope of content will complement Seven’s broadcast schedule and 7plus’ long form Broadcast Video-On-Demand (BVOD) streaming service.
Matt Apps, executive producer and digital content lead, will oversee the initiative for Seven Studios and Amber Brown, from entertainment and media partnerships at Facebook, will lead the rollout.
The first content will launch on June 17, 2019
Seven Studios CEO, Therese Hegarty (featured image) said: “We’re thrilled to be partnering with Facebook and giving fans a deeper interactive experience into the shows that they love.
“Original content from our biggest and best brands will be published daily, providing a major promotional extension for Australia’s most loved shows while complimenting their place on 7 and 7plus.
“The deal will help Seven reach and engage even more people, giving fans more of what they love and giving a boost to our commercial partners.”
Facebook Australia managing director, William Easton said: “Facebook Watch is a personalised video experience that connects people, where watching is social and interactive.
“Seven creates premium programming that Australian’s want to talk about and form friendships around.
“We are excited to invest in content that ignites this type of conversation and connection.”
Easton concluded: “This partnership will complement Seven’s TV viewership, offering programming that extends from what was viewed on-air.”