B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Seven Snares The Voice Away From Nine Amid Reports It’s Now Eyeing The Likes Of Ninja Warrior & Love Island
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Seven Snares The Voice Away From Nine Amid Reports It’s Now Eyeing The Likes Of Ninja Warrior & Love Island
Media

Seven Snares The Voice Away From Nine Amid Reports It’s Now Eyeing The Likes Of Ninja Warrior & Love Island

Staff Writers
Published on: 31st August 2020 at 8:05 AM
Staff Writers
Share
5 Min Read
SHARE

Fresh from announcing its earnings had plummeted 49 per cent in its end of financials last Tuesday, Seven appears to be taking a “content is king” route out of its financial woes announcing over the weekend it had snared the rights to The Voice away from rival network Nine.

The long-running talent show will appear on Seven from 2021 and be hosted by Sonia Kruger. It’s as yet unclear who the judges will be. It will be done inconjunction with ITV Studios Australia.

Nine did not have an option included in its contract, which meant that Seven was able to secure the show without Nine entering an exclusive negotiated period.

And The Voice may well be the first of many shows Seven attempts to pinch from rival networks.

Nine’s The Sydney Morning Herald is today reporting that it could also make a play for shows such as Australian Ninja Warrior and Love Island (both currently airing on Nine and done under contract with Endemol Shine and ITV Studios respectively.)

Seven’s strategy clearly being to make its own content and then use it online and on-sell it to overseas broadcasters. Something that can’t be done when simply syndicating content from overseas.

Following Thursday’s news that Nine had posted a $500 million-plus loss for the 2019-2020 financial year, Nine CEO Hugh Marks indicated to shareholders that content that was expensive to produce would likely face the chop from the network’s line-up. Sports rights and reality programming the two under the closest scrutiny.

In a statement to B&T, a Nine spokesperson said of The Voice’s move to Seven: “Unfortunately due to the age of the show and declining demographic profile, The Voice had become by far the poorest financial performer on our slate. We wish Seven well in their quest to revive yet another Nine show.”

Commenting on The Voice’s move to Seven, Seven CEO James Warburton said: “This is a coup for Seven. Adding The Voice to our 2021 program slate is another brick in the wall of our content-led growth strategy of using proven, power formats. The Voice is a television megabrand that will deliver on our promise of more tentpoles, audience growth and consistency across the year. It is a strong performer in BVOD and will give audiences what they want: the world’s best television.”

Seven’s director of programming, Angus Ross said: “The Voice remains the biggest entertainment show in Australia averaging over 1.5 million viewers each week – delivering on broadcast, demographics and streaming. We jumped at the opportunity to bring this juggernaut into Seven’s 2021 schedule. Our plans to supercharge the format are well underway.”

Ross added the 2021 series will be reimagined to capture the spirit of the times. A new tighter format adapted for latest viewing trends will see the new series maintain all the momentum of the past while injecting the dynamic pace that audiences love.

“We’re accustomed to working with some of the best production studios in the country to deliver refreshed formats that have new life breathed into them,” said Ross. “We’ve done it with Big Brother and Farmer Wants a Wife this year – and we couldn’t resist the opportunity to responsibly reimagine the format for The Voice 2021. We’ll deliver an established franchise ramped up for newer and bigger audiences, in a lean production format that speaks to modern viewers.”

David Mott, CEO and managing director of ITV Studios Australia said: “This is truly a significant day. It is the beginning of a new era of The Voicein Australia which is still the biggest entertainment brand globally. Seven did not hesitate in securing the rights when this opportunity came up and we cannot wait to get cracking on the series for 2021… and to welcome Sonia back to the biggest entertainment stage on Australian television.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Channel Seven, The Voice
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?