Seven Secures Rugby League World Cup 2017

Seven Secures Rugby League World Cup 2017
B&T Magazine
By B&T Magazine
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The Seven Network has confirmed an agreement for all-encompassing coverage of the Rugby League World Cup to be co-hosted by Australia and New Zealand from 27 October to 2 December 2017.

Seven’s agreement for the Rugby League World Cup 2017 delivers all rights in Australia including free-to-air broadcast television and subscription television rights, online, mobile, and expands to Seven’s digital and mobile platforms.

Seven has also been appointed to undertake the host broadcast for international television of all games played in Australia in the Rugby League World Cup 2017.

Seven’s partnership with the Rugby League World Cup follows Seven’s successful broadcast of the sport’s pinnacle event in 2013. Today’s agreement also confirms Seven’s commitment to bringing major events to all Australians. The agreement further strengthens Seven’s leadership as the television network of major international events held in Australia, building on Seven’s coverage of the Australian Open, the World Swimming Championships, the Olympic Games in Sydney in 2000, the Rugby World Cup in 2003 and the forthcoming Commonwealth Games on the Gold Coast in 2018. Seven is the network of the Olympic Games in Rio.

Michael Brown, chief executive officer, Rugby League World Cup 2017 said: “The Seven Network is widely renowned as a leader in sports broadcasting and the Rugby League World Cup 2017 Organising Committee is excited by the opportunities that this partnership presents to both the tournament and the sport as a whole. Seven will broadcast live and free all 28 games, using all their expertise to showcase international Rugby League to Australian households like never before.

“The Rugby League World Cup 2017 will be the greatest sporting event in Australia next year and we look forward to working with Seven to deliver an event that will entertain the world, inspire communities and celebrate Rugby League.”

Tim Worner, managing director and chief executive officer, Seven West Media, said: “We’re delighted to be the home of the Rugby League World Cup. We are looking forward to working with them. Our securing of the Cup is yet another step in our development as we build the platforms to create our future. The Rugby League World Cup delivers our business an extraordinary opportunity to drive home our leadership as we broadcast the AFL Grand Final, the Melbourne Cup, the Rugby League World Cup, the Australian Open, the Olympic Winter Games and the Commonwealth Games across late 2017 and early 2018.”

Seven West Media chief revenue officer, Kurt Burnette, said: “We could not be happier to have Rugby League here on Seven. The partnership with the Rugby League World Cup will see us not only create the global television coverage but also undertake the most far-reaching and expansive coverage of the Cup across television and connected devices. We are looking forward to being a partner with the Rugby League World Cup. It will be a remarkable event. And broadcast live in our primetime.”

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