B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Seven Refutes Nine’s Addressability Claims
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Seven Refutes Nine’s Addressability Claims
MediaTechnology

Seven Refutes Nine’s Addressability Claims

Staff Writers
Published on: 6th August 2018 at 12:30 PM
Staff Writers
Share
3 Min Read
SHARE

The Seven Network is refuting Channel Nine’s claim it is the first Australian broadcaster to launch addressable TV, with Seven spruiking its own launch in October of last year.

The row kicked off over the weekend as Nine debuted its real addressable advertising solution to the Australian market through 9Now, its broadcast video on demand (BVOD) product.

While Nine said it was the first Aussie broadcaster to introduce ‘real addressable TV’, Seven has released a statement countering the claim, adding it has had its own addressable offering since late last year.

Speaking to B&T, a Seven West Media (SWM) spokesperson said: “The Seven Network launched Addressable TV at scale in Australia during the Rugby League World Cup in October 2017.

“We have since delivered addressable TV for hundreds of clients and campaigns through our live streamed network programming, the 2018 Australian Open, Winter Olympics, 2018 Commonwealth Games and every day since.”

According to Nine, the broadcaster has a database of more than 6.5 million user IDs, however, Seven is yet to provide its own figures of scale.

Speaking on the solution’s scale, Nine commercial director of digital sales Pippa Leary said: “At Nine we have 6.5m signed in users and you can now target them on every single device – including a connected television.”

Despite Seven’s refusal to disclose numbers to the public, the SWM spokesperson has explained the inner workings of the network’s offering.

The SWM spokesperson said: “We target digital video advertising based on a combination of first-party data secured from logged-in and verified 7plus users who opt-in currently through our web and mobile OTT platforms and soon on Connected TVs, alongside premium second and third party data partnerships including TEG and Quantium.

Adding: “We are excited by the potential that addressable TV advertising has for the whole TV industry and expect this and other industry innovations to continue to grow the market.

“And we’re looking forward to the ongoing evolution of TV across broadcast, Hybrid TV and BVOD and the accompanying benefits to brand and advertisers.”

Nine has chosen not to comment on Seven’s claims.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: addressable, Nine, Seven
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?