Seven Moves To Terminate Broadcasting Partnership With Cricket Australia

Australia's players celebrate winning the ICC Women's World T20 final cricket match against England at Sir Vivian Richards Cricket Ground, North Sound, Antigua and Barbuda, on November 24, 2018. (Photo by Randy Brooks / AFP)        (Photo credit should read RANDY BROOKS/AFP/Getty Images)

Seven Media West Ltd have filed a court declaration in the federal court of Australia which will allow them to bring an early end to their broadcasting agreement with Cricket Australia, claiming there had been a number of violations in the contract between the two parties.

A statement by Seven pointed out that the media company were entitled to file for a termination of the contract on the basis that Cricket Australia had repeatedly breeched it without attempting to pay back any financial losses that may have been caused by their own actions: “The SWM [Seven West Media] proceedings will seek both a court declaration that Seven is entitled to terminate the MRA [media rights agreement] on the basis of material contract breaches by CA which were not remedied, and damages arising out of past breaches.

“Seven’s intention is to terminate the MRA, conditional on the federal court granting a declaration that Seven is entitled to do so. Seven has the right to waive this condition. The damages action is not conditional.”

However, on their end, Cricket Australia appeared to be shocked by this turn of events, pointing out that there was a full season ahead with the Test cricket and Big Bash League games, adding that the coverage for both previous seasons had been nothing short of exceptional.

“In the circumstances, CA is astonished that Seven has brought this unwarranted action which will be strenuously defended,” CA said in a statement.

“CA remains enormously proud of the efforts of the Australian cricket family including players, match officials, sponsors, stadium operators, host governments, staff and volunteers whose hard work, dedication and expertise allowed us to deliver two exceptional cricket seasons in unprecedented circumstances.”

For all cricket-lovers out there however, fear not, as the court proceedings between Seven and CA are set to begin early next year. Which means that at the very least, the broadcaster will continue to show all games for both the Test cricket and the BBL.




Please login with linkedin to comment

Channel Seven Cricket Australia

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]