International advocacy organisation Global Citizen will host VAX LIVE: The Concert to Reunite the World, a global special that aims to inspire vaccine confidence worldwide and help get the COVID-19 vaccines to everyone, everywhere.
During the special, Global Citizen, will call on philanthropists and corporations to donate enough “dollars-for-doses” to vaccinate more than 27 million heroic health workers, who are serving on the global frontlines, in the world’s poorest countries every day.
The special will also encourage global development advocates and changemakers to call on world leaders to prioritize the equitable distribution of COVID-19 vaccines for everyone, everywhere.
VAX LIVE: The Concert to Reunite the World will be pre-taped at SoFi Stadium in Los Angeles. Airing and live streaming on Saturday, 8 May 2021 (Sunday, 9 May 2021 EST) on ABC (US), ABC News Live, CBS, YouTube, iHeartMedia broadcast radio stations and the iHeartRadio App.
VAX LIVE will start at 10am (EST) on YouTube on Sunday, 9 May 2021. The concert will also air on FOX.
The special will hosted by multi-platinum recording artist, actress and producer Selena Gomez, and will include a night of musical performances by Jennifer Lopez, Eddie Vedder, Foo Fighters, J Balvin and H.E.R.
Moreover, VAX Live has the support of the World Health Organization (WHO), European Commission President Ursula von der Leyen, Prime Minister of Italy and G20 Chair Mario Draghi, and President Cyril Ramaphosa of South Africa, Prime Minister of Norway Erna Solberg, Prime Minister of Spain Pedro Sanchez, and the State of California.
As the exclusive global streaming partner, YouTube will stream an extended version of VAX LIVE: The Concert to Reunite the World on the Global Citizen channel for a full run-time of 90 minutes, which will include additional performances and appearances by NCT 127 and YouTube creators Daniel El Travieso, Kati Morton, ShootforLove, Thembe Mahlaba and The Try Guys.
“As a global community, we are in a race against time and the key to coming back together is the vaccine. We need to build vaccine confidence in the U.S. and globally, and encourage people to take the vaccine as quickly as possible,” Global Citizen Co-Founder & CEO Hugh Evans said.
“There is a light at the end of this tunnel, but getting vaccines to everyone, everywhere regardless of who they are or where they are from, is key to ensuring the end of this pandemic around the world. We must all unite to get back on track to eradicating extreme poverty.”
As part of VAX LIVE, Global Citizen is campaigning to support the Access to COVID-19 Tools (ACT) Accelerator initiative, including COVAX, a vaccine-sharing program co-led by the World Health Organization (WHO), to ensure that low-income countries can access COVID-19 vaccines.
VAX LIVE: The Concert to Reunite the World aims to inspire Global Citizens to call on governments, asking them to pledge $22.1 billion, the outstanding balance needed by the ACT-Accelerator to get two billion COVID-19 vaccine doses, tests and treatments to the world’s poorest countries by the end of 2021.
“The World Health Organization is pleased to be partnering with Global Citizen in the fight against COVID-19,” WHO Director-General Dr. Tedros Adhanom Ghebreyesus said.
“Throughout the response to the pandemic, we have been grateful for the efforts and commitment shown by global citizens, health advocates and changemakers around the world to advocate for vaccine equity to protect the most vulnerable people, everywhere.
“WHO will continue to work closely with all nations and partners to help manage potential risks and use science and data to drive a targeted global response.”
VAX LIVE: The Concert to Reunite the World is part of Global Citizen’s overall 2021 Recovery Plan for the World, a year-long campaign and series of events that aims to help end COVID-19 for all, end the hunger crisis, resume learning everywhere, protect the planet, and advance equity for all.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]