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Reading: Sefiani Launches Global Responsible Business Unit & Celebrates Clarity Global’s BCorp Status
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B&T > Advertising > Sefiani Launches Global Responsible Business Unit & Celebrates Clarity Global’s BCorp Status
Advertising

Sefiani Launches Global Responsible Business Unit & Celebrates Clarity Global’s BCorp Status

Staff Writers
Published on: 8th October 2024 at 11:46 AM
Edited by Staff Writers
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2 Min Read
Julia Hoy, associate partner and sustainability lead at Sefiani,
Julia Hoy, associate partner and sustainability lead at Sefiani.
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Sefiani has announced the launch of its global responsible business unit, designed to help businesses navigate the complexities of sustainability communications. The news comes as its parent company Clarity Global achieves BCorp certification.

Sefiani’s new unit is led by Julia Hoy, associate partner and sustainability lead at Sefiani, and brings together leaders from Australia, Europe, and North America.

“As businesses continue to navigate the complexities of ESG integration, our new global responsible business unit aims to help companies leverage communications not just as a tool for sharing information but as the driving force that aligns corporate strategy with sustainability goals, builds trust with stakeholders and ultimately powers meaningful, long-term change,” said Hoy.

“It has never been more challenging to communicate about a company’s responsible business actions, yet it has never been more essential. Stakeholders—including investors, employees, consumers, and customers—demand transparency about the actions being taken by the companies they invest in, work at or buy from. However, research consistently shows a gap in the information being provided. Companies must work harder to bridge this gap; otherwise, they risk losing control of their narrative and faltering in stakeholder engagement,” added Hoy.

Sefiani defines responsible business as one that goes beyond merely avoiding harm and meeting ESG compliance, actively taking responsibility for its social and environmental impact to do more than minimise negative consequences but strives to create positive influences on people and the planet.

Joining Julia Hoy in leading the global responsible business unit are Catriona Biggart, SVP Clarity Global in the UK, and Jason Wakeford, associate partner, based in North America. The team consolidates decades of experience with leading brands in sustainability.

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TAGGED: clarity global, sefiani
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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

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