B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SecondBite Food Rescue Launches First National Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > SecondBite Food Rescue Launches First National Campaign
Campaigns

SecondBite Food Rescue Launches First National Campaign

Staff Writers
Published on: 26th October 2020 at 8:58 AM
Staff Writers
Share
4 Min Read
SHARE

SecondBite, in collaboration with creative agency Collins + Partners and media agency OMD, has launched a campaign to raise awareness on food rescue to help Australians in need.

SecondBite rescues fresh and nutritious food that would otherwise go to waste and distributes it free of charge to over 1000 charities nationwide – thus reducing carbon emissions and reducing the food costs of charities. SecondBite is in its 15th year and its major source of food is via its national partnership with Coles. Last year alone Secondbite delivered the food for over 50 million individual meals.

Up to 25 per cent of the food we produce in Australia goes to waste, while 20 per cent of Australian’s experienced food insecurity in the last year. The goal of this campaign is to grow engagement with business and government and expand the scale and effectiveness of food rescue. Also, there is a constant need to grow the donation base since SecondBite’s service is provided 100 per cent free to charities and people in need.

SecondBite Chairman Julian Martin commented: “There is no better time to explain the brilliance of food rescue as a sustainable way of helping people in need. We hope this awareness campaign will lead to more effective corporate, philanthropic and government partnerships. We aim to accelerate the development of an improved national system of quality food waste collection and distribution to people in need. The next few years will be especially tough for many Australians and we all need to gear up to support a growing number of people struggling to afford and access good food. We are incredibly indebted to the creative and media organisations who have created this campaign probono and donated such amazing media space”.

Simon Collins, founder of Collins + Partners said of the launch: “I collaborated with Behaviour Change’s Paul Fishlock on this project. The biggest creative challenge we faced was how to talk about Australians being wasteful and Australians being hungry without sounding judgmental? Using toddlers spilling food solved this problem perfectly; even though they are wasting food we don’t blame them, and we know that their frustration isn’t serious. The use of the jigsaw is not just a neat mnemonic; it also reflects the cleverness of SecondBite’s methodology; the symbiotic relationship it creates between two negatives to deliver one positive – the way to end waste and end hunger.”

Antonia Glezakos, managing partner, OMD Melbourne adds: “As media agency for both Coles and SecondBite, we are delighted to come on board and support SecondBite in raising awareness of its work to solve both food insecurity and food waste. We would like to thank our media partners, as without their support this campaign would not be possible.”

The national multi-channel campaign will commence on October 26 across television, radio, outdoor, press, digital and social channels.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?