MediaCom has completed its search for a new CEO for its Australasian operations with the appointment of Sean Seamer as CEO, taking over leadership of the business in early November.
A MediaCom veteran, Seamer joins from his role as CEO GroupM New Zealand. Prior to GroupM New Zealand, Seamer spent 12 years working at MediaCom across the US, Europe and Asia Pacific. He has intimate knowledge of the people, culture and product, plus close ties to the Australian operations from his time as a GroupM board member for Australasia and previously his APAC leadership roles.
Of his appointment, Seamer said: “MediaCom has been a huge part of my career and I’m very much looking forward to being back in the team. The talent in Australia and in the network is world class, so it will be a pleasure to work with them again. MediaCom Australia has great people, a strong product vision and some of the most diverse capabilities. It’s a really exciting time to be in the industry and I’m raring to get stuck in.”
MediaCom is a top three media agency in Australia, with estimated RECMA billings of $1.4 billion and 350 staff across Brisbane, Melbourne and Sydney.
Seamer’s appointment follows the promotion of James Sneddon to managing director of the Sydney office and Anny Havercroft to Melbourne managing director.
Mark Heap, MediaCom APAC CEO, commented: “Sean has been one of the big success stories within MediaCom and I loved working with him previously. His background in digital leadership, his experience in developing the business and his ability to inspire those around him are exactly the capabilities we need. We looked at many potential candidates for this role and felt that Sean’s familiarity with our people, product, culture and clients really made him the stand out choice and will allow him to gain traction very quickly. He has worked with many of our senior people in Australia and I’m sure they will be as excited as I am to welcome him back as our new CEO.”
Mark Patterson, CEO and Chairman of GroupM APAC, who is acting Chairman of GroupM Australia, added: “Sean is a well-travelled, very broadly experienced, top class individual with the smarts and the style that make him a great leader in our business. He has excelled in all his roles and in the last twelve months has done a first rate job in establishing our business in NZ where he and I have worked closely. He is just the guy we need to lead MediaCom Australasia.”
Seamer will continue to oversee GroupM New Zealand operations into 2016. He said: ”It’s critical that we continue to foster the culture and direction we’ve established in New Zealand and I’m committed to the journey. I’m very fortunate that I have such a strong agency leadership team there; without them I wouldn’t have been able to take on this opportunity.”
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]