Sealy of Australia appointed DDB New Zealand to launch their new brand campaign, ‘Clearly A Sealy’.

Whilst targeting an Australian audience primarily, the work is also planned to run in a number of other markets across the Asia-Pacific region.

The campaign introduces us to the people of Sealy, whose passion for innovation and pursuit of excellence ultimately delivers a mattress that gives users a great night’s sleep.

It’s the qualities inside these highly skilled individuals that account for the quality of the components inside the bed itself. And that’s what makes it ‘Clearly A Sealy’.

Watch the TVC below:

The inanimate star of the campaign is Sealy’s new Align Support spring.

Four years in the making, supported by orthopaedic research, the spots show the process of relentless inventing, breaking, testing, re-inventing and crafting that the new spring went through, all with the aim of providing a better, more rejuvenating sleep for Sealy customers.

Director Jason Bock at Fish uses a shooting style that keeps the camera moving forward seamlessly throughout the spot, revealing the multiple layers of Sealy‘s manufacturing process from start to finish.

DDB New Zealand’s chief creative officer, Damon Stapleton said: “The people at Sealy are true artisans. They go to extraordinary lengths to make an extraordinary product.

“All too often in life mattresses are taken for granted and treated as commodities, yet good sleep is vital to our health and wellbeing.

“The campaign aims to redress that and to remind people of the fundamental importance of a great mattress – clearly a Sealy of course.”

Sealy’s national marketing manager, Wade Ganzer commented: “I think the team has done a fantastic job capturing the remarkable combination of talent and technology that goes into every Sealy mattress and we’re thrilled to now share that magic with consumers across Australia and beyond.”

The Clearly a Sealy TVC will roll out in 60”, 30”, 15” and 6” formats, supported by social content.

 

Credits:

Client: Sealy of Australia

National Marketing Manager: Wade Ganzer

Senior Brand Manager: Ann Strini

Product Manager: Ben Whitaker

Agency credit: DDB New Zealand

Chief Creative Officer: Damon Stapleton

Creative Director: Brad Collett

Art Director: Dan Bolton

Copywriter: Danny Brown

Managing Director: Chris Willingham

Senior Account Manager: Rachel Parker

Planning Director: Rupert Price

Executive Producer: Judy Thompson

Agency Producer: Sammy Royal

Production Company: Fish

Executive Producers: James Moore & Samantha Attenborough

Producer: Tulsi Bramley

Director: Jason Bock

DOP: Crighton Bone

Post production online: Mandy VFX

Offline Editor: Julian Currin

Colourist: Matic Prusnik

Composer: Peter Van de Fluit, Liquid Studios

Sound Mix: Craig Matuschka, Liquid Studios