Seafolly Launch Its Summer 2016 Campaign Through Ogilvy

Seafolly Launch Its Summer 2016 Campaign Through Ogilvy

Iconic Aussie swimwear brand, Seafolly, has unveiled the second chapter of the ‘Welcome to Seafolly’ campaign shot in Broome, Western Australia.

The campaign features local West Australian model Bridget Malcolm and German model Alena Blohm and was shot by Aussie photographer Simon Upton.




“Seafolly is such an iconic Australian brand. It’s the pinnacle for a lot of Australian models and I’m just so happy and humbled to be included as part of the family. This trip has been unforgettable,” said Malcolm of the shoot.


Mathew Hayward, Seafolly’s CMO added: “‘Welcome to Broome’ also showcases its commitment to the global heroising of sharing an Australian Summer with women everywhere – with fit, fashionability and fun.”


Seafolly’s ‘Welcome to Broome’ campaign launches nationally on October 5th with a comprehensive campaign inclusive of video, out-of-home, PR, print, digital and social activity running across Seafolly Australia channels.




Model Bridget Malcolm @ Chic Management

Model Alena Blohm  @ IMG

Photographer    Simon Upton @ The Artist Group

Hair stylist           Sophie Roberts @ The Artist Group

Makeup artist    Peter Beard @ Work Agency

Stylist                    Tamila Purvis @ The Artist Group

Agency credits
Agency – Ogilvy
Creative Director – Boris Garelja

Strategic Planner – Heather Sheen

Head of Art – Sian Binder
Business Director – Leigh Bignell

Account Management – Amelia Deakin

Video credit
Production Company – De Republica

Director – Jack Shanahan – De Republica


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