Iconic Aussie swimwear brand, Seafolly, has unveiled the second chapter of the ‘Welcome to Seafolly’ campaign shot in Broome, Western Australia.
The campaign features local West Australian model Bridget Malcolm and German model Alena Blohm and was shot by Aussie photographer Simon Upton.
“Seafolly is such an iconic Australian brand. It’s the pinnacle for a lot of Australian models and I’m just so happy and humbled to be included as part of the family. This trip has been unforgettable,” said Malcolm of the shoot.
Mathew Hayward, Seafolly’s CMO added: “‘Welcome to Broome’ also showcases its commitment to the global heroising of sharing an Australian Summer with women everywhere – with fit, fashionability and fun.”
Seafolly’s ‘Welcome to Broome’ campaign launches nationally on October 5th with a comprehensive campaign inclusive of video, out-of-home, PR, print, digital and social activity running across Seafolly Australia channels.
CREDITS
Models
Model Bridget Malcolm @ Chic Management
Model Alena Blohm @ IMG
Photographer Simon Upton @ The Artist Group
Hair stylist Sophie Roberts @ The Artist Group
Makeup artist Peter Beard @ Work Agency
Stylist Tamila Purvis @ The Artist Group
Agency credits
Agency – Ogilvy
Creative Director – Boris Garelja
Strategic Planner – Heather Sheen
Head of Art – Sian Binder
Business Director – Leigh Bignell
Account Management – Amelia Deakin
Video credit
Production Company – De Republica
Director – Jack Shanahan – De Republica
