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Reading: SDWM Wins Peters Drumstick Account
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B&T > Media > SDWM Wins Peters Drumstick Account
Media

SDWM Wins Peters Drumstick Account

Staff Writers
Published on: 4th March 2019 at 12:41 PM
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Melbourne creative agency SDWM has been added to the roster of agency partners for Peters Drumstick, following a competitive pitch.

The collaborative partnership will see brand and agency join forces to shape the future of Drumstick, from brand through to innovation, with SDWM assuming responsibilities effective immediately.

Peters Ice Cream head of marketing Andrea Hamori said: “It’s an exciting time for Drumstick, as we celebrate
over 55 years of heritage while setting our sights on the next 55 years.

“In SDWM we’ve found a like-minded and relentlessly driven partner to help us tackle this challenge.

“They share our values and think big while moving fast and we can’t wait to unleash the potential of it”.

SDWM creative founder Elle Bullen added: “We’re thrilled to have the opportunity to help write
the next chapter in this iconic brand’s story.

“Drumstick is ingrained in Australian culture, and alongside the brand team we plan to cement it there.”

In recent years, Maxibon has been a major factor in Peters’ advertising campaigns, focusing on its cult status, as opposed to Drumstick’s reputation as a legacy brand.

Maxibon was proclaimed to be the first FMCG brand to enter the competitive gaming sector by sponsoring an Aussie eSports team, and launched last year’s quirky Bonforce campaign that targetted young males, aged 18 to 24.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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