Asahi Lifestyle Beverages has today refreshed the Schweppes masterbrand portfolio with Schweppervescence – a campaign linked to the brand’s roots.

TBWA\Melbourne, working with director JH Beetge, Goodoil films and Alt VFX bring the
story to life through AV.

The visual spectacle of the campaign is described: “From mass swarms encapsulating an endless landscape, to intricate up-close moments, the bubbles interact with the world around them, influenced by different elements right up until the cap is released, triggering Schweppervescence”.

Schweppes general manager of marketing Lisa Saunders commented: “Until now, we’ve worked to share Schweppes’ provenance story.

“The launch of our new brand campaign sees us shift focus from the outside, in – because Schweppervescence is really all about the bubbles, inherently a sensory experience”.

The AV is accompanied by outdoor, integrated social and digital, visually represented by explosions of the flavour in each bottle of Schweppes., and will run until the end of June.

The Schweppervescence tagline has been employed by the company for longer than many realise, first being coined by advertising agency S.T.Garland Advertising Service Ltd., London in 1945.

It continued to be utilised prominently through the 50s and 60s, with campaigns featuring veteran British naval officer Commander Whitehead and comedian Benny Hill.