SBS Revamps Virtual Reality App And Launches Three New Immersive Experiences

SBS Revamps Virtual Reality App And Launches Three New Immersive Experiences

SBS unveils its updated virtual reality (VR) app, SBS VR, extending its commitment to tell distinctive Australian stories in new and innovative ways.

With upgrades to user experience, including smoother playback and more intuitive navigation, the app continues to explore the world through a 360° lens – connecting audiences through immersive experiences and giving insights into unique stories.

Launching alongside the revamp are three new VR projects – Welcome to Garma with Ernie Dingo, which builds on NITV’s coverage, presenting a rare insight into the remarkable Indigenous Garma Festival in Arnhem Land; A Pig’s Life with Matthew Evans, a VR exploration of the life of a pig in Australia’s meat trade; and Tomorrow’s Diwali, a real-time art animation driven by SBS Radio celebrating the significance of Diwali to Australia.

In a special partnership with the Antenna Documentary Film Festival, audiences can also access international VR film Invisible, a journey into the UK’s immigration detention system.

John-Paul Marin, Manager, SBS Digital Creative Labs, said: “VR and 360° storytelling provides new opportunities to engage with audiences, immersing them in virtual worlds that drive an emotional connection through shared experience.

“Embracing this digital innovation, SBS VR transports viewers to the very heart of unique stories, encouraging a deeper understanding of our diverse world.”

The SBS VR app is developed by SBS’s Digital Creative Labs team.

The new-look SBS VR app is free to download and is available for Apple iOS and Google Android devices from Tuesday, 11 October.

Welcome to Garma with Ernie Dingo

The Garma Festival is a four-day festival committed to improving the state of Indigenous disadvantage and attracts an exclusive gathering of 2,500 political and business leaders from across the globe. SBS VR, working with NITV, has captured a 360° video featuring some of the traditional dances and other cultural events throughout the festival.

A Pig’s Life with Matthew Evans

Host of upcoming three-part SBS documentary For The Love of Meat Matthew Evans takes viewers on a virtual reality journey to experience life as a pig in Australia’s meat trade.

Tomorrow’s Diwali

Exploring what Indian festivals represent to the diverse Indian-Australian community, Tomorrow’s Diwali combines real-time art with emotive narrative from a range of community voices. Using VR’s painting tool Google Tilt Brush, visual artist Keroshin Govender takes audiences on an immersive journey, creating visual representations that reflect stories from Australia’s diverse Indian community for all Australians to embrace.

Invisible

Concealed behind 20ft prison walls, on the hem of cities, thousands of people are being held with no time limit. In this psychological pressure cooker people are desperately trying to prove why they should be allowed to stay in the UK. The film hears the voices of those with first-hand experience of being detained as they lift the veil on the realities of the UK detention system.




Please login with linkedin to comment

SBS VR

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]