Havas Melbourne has unveiled a new campaign for multicultural broadcaster SBS, as it seeks to continue to attract and retain the best industry talent from around the country.

‘There’s A Reason People Work At SBS’ aims to highlight SBS’ role in connecting all Australians to high-quality, independent and culturally-relevant media while inspiring audiences to explore, appreciate and celebrate the country’s diversity.

The campaign brings the stories of six very different employees to life to showcase the diverse range of backgrounds that make the broadcaster so unique, as well as the range of opportunities available at SBS.

It aims to inspire existing employees and encourage potential candidates who are looking for more meaningful employment to consider SBS.

The campaign will run across SBS media assets, as well as in social and digital channels, and includes a new SBS careers website where audiences can discover more about the culture and values of SBS and explore career opportunities.

Stig Bell, director of people and culture at SBS, said: “This is the first campaign that gives Australians a real sense of what it is like to work at SBS and why our employees are as passionate as they are.

“We are excited to be launching this campaign to tell the stories of our team members and attract future SBS talent.”

Damian Royce, executive creative director at Havas Melbourne, said: “Almost everyone had a story about why they wanted to work at this important and inspiring Australian organisation.

“For some, SBS was a key influence when they were younger, while for others, experiencing or witnessing hardship had changed the way they saw the world.

“The common thread among everyone was their desire to help make Australia a better place, and it was this clear sense of purpose amongst employees that made it easy for us to highlight what makes SBS such a unique employer.”

Fiona Warren, account director at Havas Melbourne, added: “A truthful and consistent employer brand proposition is essential to attracting and retaining the right people.

“From our very first meeting, we knew SBS was a special place to work, so it was a pleasure to help express SBS’ culture in a way that would help them continue to attract the best talent from around the country.”

CREDITS

Client: SBS

Director of people and culture at SBS: Stig Bell

Marketing manager, Brand: Alex Conomos

Head of creative services: Joel Noble

Art director: Ashleigh Lane

Project manager: Lucy Rice

Employees featured: Abdullah Alikhil, Rhanna Collins, Nat Tran, Rebecca Gray, Mridula Amin, Joshua Griffin, Lesley Crawford, Jacqui Kilkeary, Paolo Polimeni, Russell Bartlett, Sarah O’Connor, Ursula Moore and Ben Nguyen

Agency:  Havas Melbourne

Group managing director: Matt Houltham

Executive creative director: Damian Royce

Creatives: Andrew Fisher, Chris Shoolman, Zoe Yeoman and Liam Travers

Senior producer: Lauren Bell

Designers: Alex Roby and Darryl Van Der Meer

Operations manager: Leo Francis

Business director: Kate Griffiths

Account director:  Fiona Warren

Account executive: Mai Nguyen

Production company: Guilty

Director: Dominic Allen

Executive producer: Jason Byrne

Producer: Alex Sturman

Production coordinator: Julian Costanzo

Production assistant: Maddy Johnson

DOP: Josh Flavell

Second camera: Justin Besser

First AC: Robert Tench

Art director: Ian Kanik

Sound recordist: Adam Afiff

Hair and make-up: Kirsty Bremner and Tina Hessell

Wardrobe: Jo Ayling

Editor: Richard Hamer

Online editor: Jamie Scott

Post-production grade: Martin Greer

Sound: Paul McCosh, Viva Sound

Photography: Josh Robinstone

Retoucher: Samantha Hawken

Photography producer: Chris Hemmings, Still Rep