SBS Lets Its Employees Do The Talking In New Campaign Via Havas Melbourne
Havas Melbourne has unveiled a new campaign for multicultural broadcaster SBS, as it seeks to continue to attract and retain the best industry talent from around the country.
‘There’s A Reason People Work At SBS’ aims to highlight SBS’ role in connecting all Australians to high-quality, independent and culturally-relevant media while inspiring audiences to explore, appreciate and celebrate the country’s diversity.
The campaign brings the stories of six very different employees to life to showcase the diverse range of backgrounds that make the broadcaster so unique, as well as the range of opportunities available at SBS.
It aims to inspire existing employees and encourage potential candidates who are looking for more meaningful employment to consider SBS.
The campaign will run across SBS media assets, as well as in social and digital channels, and includes a new SBS careers website where audiences can discover more about the culture and values of SBS and explore career opportunities.
Stig Bell, director of people and culture at SBS, said: “This is the first campaign that gives Australians a real sense of what it is like to work at SBS and why our employees are as passionate as they are.
“We are excited to be launching this campaign to tell the stories of our team members and attract future SBS talent.”
Damian Royce, executive creative director at Havas Melbourne, said: “Almost everyone had a story about why they wanted to work at this important and inspiring Australian organisation.
“For some, SBS was a key influence when they were younger, while for others, experiencing or witnessing hardship had changed the way they saw the world.
“The common thread among everyone was their desire to help make Australia a better place, and it was this clear sense of purpose amongst employees that made it easy for us to highlight what makes SBS such a unique employer.”
Fiona Warren, account director at Havas Melbourne, added: “A truthful and consistent employer brand proposition is essential to attracting and retaining the right people.
“From our very first meeting, we knew SBS was a special place to work, so it was a pleasure to help express SBS’ culture in a way that would help them continue to attract the best talent from around the country.”
CREDITS
Client: SBS
Director of people and culture at SBS: Stig Bell
Marketing manager, Brand: Alex Conomos
Head of creative services: Joel Noble
Art director: Ashleigh Lane
Project manager: Lucy Rice
Employees featured: Abdullah Alikhil, Rhanna Collins, Nat Tran, Rebecca Gray, Mridula Amin, Joshua Griffin, Lesley Crawford, Jacqui Kilkeary, Paolo Polimeni, Russell Bartlett, Sarah O’Connor, Ursula Moore and Ben Nguyen
Agency: Havas Melbourne
Group managing director: Matt Houltham
Executive creative director: Damian Royce
Creatives: Andrew Fisher, Chris Shoolman, Zoe Yeoman and Liam Travers
Senior producer: Lauren Bell
Designers: Alex Roby and Darryl Van Der Meer
Operations manager: Leo Francis
Business director: Kate Griffiths
Account director: Fiona Warren
Account executive: Mai Nguyen
Production company: Guilty
Director: Dominic Allen
Executive producer: Jason Byrne
Producer: Alex Sturman
Production coordinator: Julian Costanzo
Production assistant: Maddy Johnson
DOP: Josh Flavell
Second camera: Justin Besser
First AC: Robert Tench
Art director: Ian Kanik
Sound recordist: Adam Afiff
Hair and make-up: Kirsty Bremner and Tina Hessell
Wardrobe: Jo Ayling
Editor: Richard Hamer
Online editor: Jamie Scott
Post-production grade: Martin Greer
Sound: Paul McCosh, Viva Sound
Photography: Josh Robinstone
Retoucher: Samantha Hawken
Photography producer: Chris Hemmings, Still Rep
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.