Sassy Penguin Takes On The City In New Bank Of Melbourne Campaign Via Saatchis Melbourne

Sassy Penguin Takes On The City In New Bank Of Melbourne Campaign Via Saatchis Melbourne
SHARE
THIS



Bank of Melbourne is letting Victorians know that if ‘you have the will, we have the way’, launching an adorable campaign in collaboration with Saatchi & Saatchi Melbourne.

The campaign launches with a rags to riches story of a sassy penguin from St. Kilda who has the will to go her own way and take on the city, proving that if a penguin can do it – so can you! Watch the loveable flightless bird here:

The integrated campaign is underpinned by the bank’s focus on helping customers find a way forward and demonstrates the bank’s purpose: to help progress the people, businesses and communities of Victoria.

Ash Gray, head of brand and marketing, Bank of Melbourne, said the story echoes the aspirations of the bank’s customers.

Gray said: “Bank of Melbourne’s refreshed brand highlights our ongoing commitment to helping customers find a way forward with our tailored products and exceptional service.

“The brand platform is based on a simple truth: people don’t go into a bank wanting to stay where they are, they want to progress forward, whether it’s by taking a big step or a small one.”

He added: “Marrying that need to the progressive attitude of our customers – and telling the story through an unexpected St. Kilda resident – felt like something only Bank of Melbourne could do.”

Saatchi & Saatchi Melbourne MD, Mark Cochrane said: “The collaborative imaginings between the bank team, Goodoil Films, Alt FX, Pixel, The Butchery, Media Lab and our team has been fantastic to witness.

“We now hope Melburnians enjoy this story of progress as much as we do.”

The launch component of the idea is being executed across TV, outdoor, radio, digital, partnerships, CRM and in branch, and being rolled out from Sunday 31 March and over the next month.

 

Credits

Client: Bank of Melbourne
Ash Gray
Natalie Warren-Smith
Sarah Sproule
Olivia McLean

Creative Agency: Saatchi & Saatchi Melbourne
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Executive Producer: Lucy Trengove
Senior Integrated Producer: Stephanie Bink
Art Director: Tim Yates, Anna Fullerton
Copywriter: Kerem Sekerci, Mac Wright
Integrated Designer: Talia Holland
Interactive Designer: Felix Jong
Client Services Director: Ella Ward
Senior Business Director: Alice Tschuchnigg
Business Director: Eva Nowicki
Executive Strategy Director: Alex Speakman
Managing Director: Mark Cochrane

Media Agency: Media Lab Communications
Group Business Director: Nicole Hayes
Director: Gabby Lawton

Production Company: Goodoil
Director: Adam Gunser
Head of Production: Chana McLallen
Executive Producer: Simon Thomas
DOP: Germaine McMicking
Editors: The Butchery – Jack Hutchings & Cameron Hales
Executive Producer: Freya Maddock

 

Please login with linkedin to comment

Ash Gray bank of melbourne Penguin

Latest News

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams
  • Technology

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams

The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading  video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)
  • Technology

TikTok Offically Reaches One Billion Users

TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.

by B&T Magazine

B&T Magazine