Sarah O’Carroll Lands New Gig As Editor-In-Chief Of Forbes Australia

Sarah O’Carroll Lands New Gig As Editor-In-Chief Of Forbes Australia
B&T Magazine
Edited by B&T Magazine



Forbes Australia has today announced its appointment of Sarah O’Carroll as editor-in-chief of its soon-to-be launched local publication, spanning both print and digital.

With extensive experience in the media industry, O’Carroll was most recently editor-in-chief of Yahoo
Finance, which she launched in the Australian market in 2018 and grew its audience to a peak of more
than two million monthly users.

O’Carroll launched new initiatives including the Women’s Money Movement, The New Investors Show and brought the All Markets Summit to Australia.

Prior to joining Yahoo Finance, she held news, editorial and management roles at News Corp and Private Media, in addition to running her own content strategy consultancy.

On her appointment, O’Carroll said that the Australian launch of the Forbes brand will be experience-led
and omnichannel without forgetting the leading business magazine’s print heritage.

“Magazines have always been my passion, but taking such an iconic brand into Australia will be about delivering the whole Forbes experience; print, digital, social and in person,” said O’Carroll.

“Inspiring conversations that lead to change is something that has driven me throughout my career, and
that’s what Forbes is all about,” she added.

“I’m happy and honoured to have this opportunity to build communities of leaders making an impact on Australia and the world.”

CEO of Forbes Australia, Michael Lane, commented, “We are delighted to have Sarah on board. She has
an exceptional track record for being innovative and passionate about the nation’s business landscape.”




Please login with linkedin to comment

Forbes Australia Sarah O’Carroll

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]