B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Sanitarium Unveils The ‘All Bix’ Ahead Of Rugby World Cup
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Sanitarium Unveils The ‘All Bix’ Ahead Of Rugby World Cup
Campaigns

Sanitarium Unveils The ‘All Bix’ Ahead Of Rugby World Cup

Staff Writers
Published on: 10th September 2019 at 9:31 AM
Staff Writers
Share
2 Min Read
SHARE

With rugby’s biggest global event of the year about to take over the national conversation, Sanitarium is showing its true colours – BLACK – in a massive show of support for the All Blacks.

With the help of sports and entertainment agency, Gemba New Zealand, Weet-Bix is celebrating the All Blacks and all their fans, including the biggest fans at Sanitarium. Nicknamed, the All Bix, the Sanitarium super fans are helping cheer on the men in black through rugby’s biggest tournament, and giving fans a chance to join in the chorus.

This ongoing social campaign, ‘Weet-Bix™: Backing the All Blacks’ showcases the people behind the brand, including Sanitarium New Zealand general manager Rob Scoines, answering the call to arms from the All Blacks to #BACKBLACK

“In an enormously competitive space, with sponsor brands clamouring to get cut through, Sanitarium embraced the idea to take a different tack, focusing on the fans and putting their own team at the front of the campaign,” says Gemba GM Gabrielle Pritchard.

Weet-Bix senior brand manager Jane Grayson, adds: “We loved the idea from Gemba to engage our staff in this campaign. It fits well with our values and meant we had a lot of creative freedom and fun putting the work together.

“We also didn’t have to look far to find our super supporters: everyone at Sanitarium is mad about the All Blacks. Gemba has done a great job bringing out the inherent star qualities in our All Bix team and bringing the idea to life.”

The campaign will continue throughout September and October, with All Black’s fans given a chance to join the cheers and win prizes from the Sanitarium team as fans eagerly follow the fortunes of one of New Zealand’s favourite teams.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Sanitarium, Weet-bix
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?