Sandhurst has launched a brand campaign talking up its ‘Tradizione Preservata’ the campaign has launched with a combination of out-of-home, native content and digital media to reach consumers across Australia.
The campaign was brought to life with help from Innocean handling the media duties. Sandhurst was a foundation client of Innocean’s new media arm.
“We are so excited to be partnering with Innocean for the launch of our first national campaign. We can’t wait for existing and new customers to see the brand in a fresh light. Our pivot towards lifestyle and reinforcing our commitment to quality and tradition is an exciting new direction,” said Tom Galluzzo, head of marketing at Sandhurst.
“We are thrilled to partner with Sandhurst for their first-ever national brand campaign, bringing to life the essence of Mediterranean tradition and quality that the brand is known for,” said Kathryn Furnari, head of media at Innocean Australia.
“This campaign represents not only an exciting milestone for Sandhurst but also for Innocean Australia as we embark on our first media activation in this market”.
This November, the company will kick off a nationwide out-of-home (OOH) and digital brand campaign as part of a multichannel execution—the first of its kind for Sandhurst.
The campaign will reintroduce the brand to the Australian market with a fresh focus on lifestyle, entertaining, and overall desirability. Designed to appeal to Australian a younger shopper, this campaign showcases Sandhurst’s products not just as pantry staples but as essential elements of modern Australian dining experiences.
The “Tradizione Preservata” campaign will feature prominently across Australia in key outdoor locations, giving consumers a glimpse of Sandhurst’s revamped image while still paying homage to its rich family heritage. The campaign promises to highlight the brand’s dedication to quality, tradition, and the authentic Mediterranean taste Australians have come to love.
Credits
Tom Galluzzo – Head of Marketing | Sandhurst
Kathryn Furnari – Head of Media | Innocean
Audrey Fitte-Umark – Cliend Director | Innocean
Anna Caroline Mesquita – Digital Marketing Executive | Sandhurst
Layne Ryan – Marketing Communications Coordinator | Sandhurst
