B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Samsung Pens Exclusive Deal With JCDecaux For Its Hero Broadway & George Sydney Site
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Samsung Pens Exclusive Deal With JCDecaux For Its Hero Broadway & George Sydney Site
Advertising

Samsung Pens Exclusive Deal With JCDecaux For Its Hero Broadway & George Sydney Site

Staff Writers
Published on: 22nd August 2023 at 11:53 AM
Staff Writers
Share
2 Min Read
SHARE

JCDecaux has partnered with Samsung and its media agency Chep in a deal that will see the tech giant exclusively take over the out-of-home company’s “Broadway & George” hero site in Sydney.

The deal will run for a year as part of a multi-format campaign from Samsung.

Max Eburne, chief commercial officer, JCDecaux Australia, said: “This is the first time JCDecaux has provided a brand exclusive access to one of our highly sought after, landmark Large Format sites. Commanding attention, this giant classic billboard is a favourite for brands wanting to reach a broad audience of potential customers and offers a powerful opportunity for Samsung to dominate Sydney, creating a lasting impression.”

Positioned at the major intersection of Broadway and George Streets in Sydney, the site is one of JCDecaux’s largest in the country and delivers 1,344,421 total impressions every week according to MOVE data.

The site also offers incredible brand visibility and is viewed by drivers for a stretch of 2 km along Broadway, as well as reaching a large pedestrian audience of over 45 per cent, including commuters and students from nearby universities.

Joanna Baxter, head of marketing communications, Samsung Australia said: “At Samsung, we embrace strategic partnerships. Collaborating with JCDecaux and securing exclusive access to the iconic Broadway & George site for the next 12 months, means Samsung will enjoy unrivalled visibility, leaving a lasting impression on drivers and pedestrians alike. This partnership is a testament to our commitment to connecting with our audience in meaningful and powerful ways. We look forward to making an impactful presence that resonates across the city.”

Catherine Shen, head of media, CHEP Network said: “Out-of-Home has always played an important role in Samsung’s media mix. We are so proud to be able to take our Out-of-Home campaigns one step further by building longevity, distinction, and impact through our exclusive takeover of Broadway and George.”

The partnership commences in this month.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: JCDecaux, Samsung
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?