Samsung takes aim at Apple lovers in its latest ad showing that size does matter.

Over in the US, the Apple iPhone user excitedly remarks how a bigger screen is coming. However the Samsung dude, without looking up from his screen, remarks: “that hasn’t happened yet?”

The ad mocks Apple users as having ‘screen envy’ over the size of the Samsung Galaxy 5S’ screen.

https://www.youtube.com/watch?v=QSDAjwKI8Wo

The ‘Screen envy’ ad follows on from the ‘Wall Huggers’ spot in which Samsung poked fun at the battery life of an iPhone, suggesting users have to keep close to the power outlets to charge their phones and miss out on laughs and getting food.

http://www.youtube.com/watch?v=jUfvZs01ePI

Lead image via Tanjala Gica / Shutterstock.com