Samsung Electronics Australia today announces the appointment of Richard Fink as vice president, IT & mobile division. In this role, Fink will assume responsibility for Samsung’s mobile and IT business including the consumer, enterprise and retail sectors, to deliver on the next stage of growth. The appointment is effective immediately.

Fink has 13 years’ experience within the telecommunications industry, working at Telstra in executive positions across Marketing, Category Management, Supply Chain and Retail Operations.  Most recently, Fink was head of store transformation at Coles.

Samsung Australia president, Harry Lee said, “Mr Fink has a track record of building success through business transformation. Today’s competitive smartphone market requires innovative thinking and I believe Richard’s depth of experience and leadership qualities will add another dimension to our business to deliver ongoing success.

Commenting on his appointment, Fink said, “I am pleased to be joining Samsung at such an exciting time for its IT and mobiles business. With the advent of virtual reality, wearable technology and mobile payments, never before have mobile devices played a more central role in people’s lives.

“Samsung is at the very forefront of these innovations, which brings about huge opportunities for the business. I am looking forward to working with our customers, and the Samsung team, to continue the growth and success of the business in Australia.”