Global CRM giant Salesforce has unveiled a new product that will enable corporate marketers to deliver approved cross-channel consumer journeys to their partner networks.
Distributed Marketing from Salesforce allows corporate marketers to pre-build personalised consumer journeys with Salesforce Marketing Cloud and deploy them to their partner networks.
From there, partners using Salesforce Sales Cloud, Service Cloud or Community Cloud can easily manage and personalise these consumer journeys, such as onboarding new clients, holiday promotions and renewals.
Joanna Milliken, senior vice president of product management at Salesforce Marketing Cloud, said that through Distributed Marketing, brands can ensure compliance with corporate marketing brand standards, empower anyone to be a digital marketer and understand journey engagement with deep analytics.
“For organisations with large partner networks such as franchisees, financial advisers, insurance agents or resellers, delivering connected consumer experiences is challenging,” she said.
“While the corporate office delivers on-brand marketing campaigns, it often fails at scaling to the ‘last mile’ of personal engagement that only local partners can deliver on because they directly manage the consumer relationship.
“In addition, local partners often struggle to access and create corporate-approved marketing materials. This leads to disconnected experiences, and consumers feel as though two different companies are engaging with them.”
Distributed Marketing from Salesforce is available as Salesforce Lightning components in Sales Cloud, Service Cloud or Community Cloud as part of a limited pilot program, and is expected to be generally available in February 2018.