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Reading: Saatchi & Saatchi Unveil New Work For Mount Franklin
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B&T > Advertising > Saatchi & Saatchi Unveil New Work For Mount Franklin
Advertising

Saatchi & Saatchi Unveil New Work For Mount Franklin

Staff Writers
Published on: 25th October 2016 at 10:53 AM
Staff Writers
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‘Mount Franklin’ has just released a new summer campaign, focusing on favourite summer moments Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together.

This builds on the brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone – this time having a little fun with rhyme.

https://www.youtube.com/watch?v=OAlEeJVHIjI&feature=youtu.be

 

The campaign aims to capture Aussies when they’re out and about. At the centre of the campaign are three digital videos which all feature an unexpected and humorous twist. The activity also features in outdoor advertising, delivering contextual messages that will appear in classic summer spots and popular transport routes. Other touch points include radio, social and in-store.

https://www.youtube.com/watch?v=RTtZRD8J3B8&feature=youtu.be

Mount Franklin/water marketing manager, Anne Joly said, “We are thrilled with the strong results The Nation’s Hydration campaign has generated for Mount Franklin.  This summer, more than ever, Mount Franklin will be your perfect hydration sidekick and provide Hydration for any Situation.”

https://www.youtube.com/watch?v=YwGBPk1UjVw&feature=youtu.be

Corey Chalmers, joint ECD of Saatchi & Saatchi said, “After successfully introducing ‘Mount Franklin’ as ‘The Nation’s Hydration’ last year, it’s been great fun extending this into the Summer campaign. It’s so refreshing to have a client who’s prepared to inject a good dose of humour into this category.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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