Saatchi & Saatchi And Partners Launch Made From Melbourne

Saatchi & Saatchi And Partners Launch Made From Melbourne
B&T Magazine
Edited by B&T Magazine
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With the help of supporting partners, Saatchi & Saatchi Australia has launched ‘Made from Melbourne’, a project designed to celebrate and support Melbourne’s live music scene.

At the project’s heart is a one-off guitar made with timber sourced from what Saatchi & Saatchi says are the four most iconic music venues in Melbourne: The Tote, The Espy, The Corner and Cherry Bar.

The guitar, crafted by local brand Maton, is a one-of-a-kind semi-acoustic called the MM3000.

The guitar’s story is told in ‘Made From Melbourne,’ a documentary exploring live music and the fight to keep it alive in Melbourne—told by artists, industry figures and a passionate live music community.

Made by Scoundrel Films and filmmaker Matt Weston, the documentary aired nationally on Channel Nine on Saturday night, 24 April, and is currently streaming across multiple platforms.

Supporting the launch of the film is an integrated campaign that will run across outdoor, social and digital.

The Maton MM3000 will live on in the venues it was made from—free to be played and used by local and touring artists. The guitar’s journey will be tracked online and available for all to see at madefrommelbourne.com.au

There is also a host of planned events and activations throughout 2021.

The documentary, website and assorted comms are designed to drive people to donate to Support Act, a local charity helping struggling artists, musicians, venues and those working in the industry affected by the pandemic.

“A project like this is only as good as the passion brought to it by the partners and people you meet along the way,” Saatchi & Saatchi ECD Simon Bagnasco said.

“To that end I have to say a tremendous thank you to our production partners Scoundrel and Alt-Shift and to our incredible supporting partners—all of whom understand how integral live music is to making Melbourne, Melbourne.”

To view Made From Melbourne, click here.

Credits for the campaign are as follows:

Supporting Partners

Mushroom Group

Maton Guitars

Mountain Goat

Support Act

Channel 9

Level Two Music

Madman Entertainment

Music Victoria

Bakehouse Studios

The Tote Hotel

The Epsy

Corner Hotel

Cherry Bar

Creative Agency: Saatchi & Saatchi Melbourne

Chief creative officer: Mike Spirkovski

Executive creative director: Simon Bagnasco

Creative director: Lee Sunter

Senior creative/copywriter: Adam Ferrie

Senior creative/art director: Peter Cvetkovski

Head of design: Matt Alpass

Designer: Alice De Saulles

Executive producer/producer: Lucy Trengove

Digital director: Nick Baum

Digital design: Jarryd Hood

Head of content: Fei Wang

Creative content producer: Heather McKean

Producer: Zena Bartlett

Developers: Steven Ashby & Josh Armstrong

Strategist: Jack Gilbert

Client service director: Ella Ward

Senior account manager: Harriette Curtis

Managing director (2020): Mark Cochrane

Production Company: Scoundrel

Director: Matt Weston

Managing director/EP: Adrian Shapiro

Producer: Holly Winter

Photography: Jay Hynes

Postproduction

Editor: Aaron Carroll

Postproduction & VFX

Trailers: Drew Moden – Mr Fox

Music Supervision

Level Two Music – Mel Jong, Karl Richter, Hugh Owens, Marcus Brooke-Smith

Audio Post Production

Dee Gjedsted: Squeak E. Clean Studios

Earned Media & Public Relations: Alt Shift

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Channel Nine Made From Melbourne Saatchi & Saatchi

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