South Australian Tourism is continuing with its push to lure domestic visitors to the state post the bushfires, today unveiling a new campaign for Kangaroo Island that got particularly ravaged last month.
Part of its #BookThemOut campaign, the spot’s the work of creative agency TBWA and Wavemaker.
Posting on LinkedIn this morning, SA Tourism’s head of marketing, Brent Hill, said: “Some people still want to know – what does hashtagKangarooIsland look like if I go? What will I still be able to see and do? So we shot this video to give you an idea of what you can do on KI. Today. hashtagBookThemOut this March long weekend, or Easter or school holidays!”
Check out the spot below:
