Rugby Australia has opened bidding for its next broadcast media rights cycle with a new “whole of rugby” package.
The code will offer a package including content and competitions from across every level of the game from club rugby to the Wallabies and Wallaroos.
The new offering will be in addition to the SANZAAR package, which includes Super Rugby and The Rugby Championship.
In a statement, RA CEO Raelene Castle said the strategy will have a “significantly better outcome” for fans, adding there is already “real interest” in the new package.
“We have created alignment across our competitions which has enabled us to go to market with a rights package encompassing all levels of the game, with the aim of expanding the reach of our competitions and growing the audiences for the sport across each level of the game.
“Importantly, our initial conversations in the broadcast market have confirmed that there is real interest in a ‘whole of rugby’ package of content.”
It’s been rumoured Fox Sports will walk away from rugby union following a 25-year broadcasting partnership after Fox Sports and RA failed to come to an agreement.
Fox Sports and 10 are the domestic broadcasters, with Fox showing all Super Rugby games and both screening Wallabies Test matches.
Industry sources suggest RA will sign a deal with Ten and Optus, who would show Super Rugby on subscription.
However, Castle is confident Fox Sports will still bid for the rights when the market process to negotiate begins shortly.
Please login with linkedin to commentRugby Australia
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]