Online dating site RSVP has appointed advertising agency Core following a three-way creative pitch.
Despite increased competition from both free and paid services, more than half of Australians dating online use the locally-owned site, with over 1,200 new members signing up every day.
The independent Sydney-based agency was tasked to work on an acquisition and brand campaign, which is set to run across both free and subscription television, plus digital and activation channels.
According to Nielsen’s 2015 ‘Date of the Nation’ research in which 3,500 Australians were surveyed, online dating is the third most popular way to meet potential partners, following meeting through family/friends and work.
Lara Delahunty, senior marketing manager at RSVP said: “The online dating category is evolving fast and we were looking for an agency that can help RSVP continue to grow. Through their strategic and creative thinking Core demonstrated that they will make a great commercial partner.”
Christian Finucane, founder and creative partner at Core said: “The online dating market is competitive with a mix of paid and free services all vying to attract singles. It’s testament to RSVP that after 18 years, the brand remains the most trusted of them all.”
