Online dating site RSVP has appointed advertising agency Core following a three-way creative pitch.
Despite increased competition from both free and paid services, more than half of Australians dating online use the locally-owned site, with over 1,200 new members signing up every day.
The independent Sydney-based agency was tasked to work on an acquisition and brand campaign, which is set to run across both free and subscription television, plus digital and activation channels.
According to Nielsen’s 2015 ‘Date of the Nation’ research in which 3,500 Australians were surveyed, online dating is the third most popular way to meet potential partners, following meeting through family/friends and work.
Lara Delahunty, senior marketing manager at RSVP said: “The online dating category is evolving fast and we were looking for an agency that can help RSVP continue to grow. Through their strategic and creative thinking Core demonstrated that they will make a great commercial partner.”
Christian Finucane, founder and creative partner at Core said: “The online dating market is competitive with a mix of paid and free services all vying to attract singles. It’s testament to RSVP that after 18 years, the brand remains the most trusted of them all.”
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]