Who better to promote Switzerland’s stunning scenery to tourists than the world’s most famous Swiss person – Roger Federer.
Throwing off his famous acting constraints, the tennis ace and Swiss tourism ambassador has partnered with the very non-Swiss actor, Anne Hathaway, for a new TVC that’s as stunning as it is witty.
Check out the work below:
The short film is part of a worldwide campaign to promote the Grand Tour of Switzerland. In addition to the film, different promotional materials will be used under the slogan “I need the roadtrip of a lifetime. I need Switzerland.” The diversity of Switzerland’s nature will be showcased along the Grand Tour of Switzerland, an unforgettable road trip packed with the best of Switzerland. Naturally, this road trip can also be enjoyed very sustainably by travelling in an electric car, as the whole tour is fully electrified. To make the trip even more memorable, Roger Federer will be the official guide on the number one road trip of the Alps and will present his personal favorite routes on a corresponding website.
Commenting on the work, Federer said: “It was an absolute privilege to spend time with such a global super star like Anne Hathaway. I was nervous about her high level of acting. But she gave me lots of tips and couldn’t have been nicer. She was very helpful and certainly patient with my acting skills.”
Martin Nydegger, Director of Switzerland Tourism, is also excited about Anne Hathaway: “With such a Hollywood superstar like Anne in our campaign, we are assured of worldwide attention for the Grand Tour of Switzerland.”
For her part, Anne Hathaway has revealed herself to be a Switzerland fan: “Before the shoot, I was in the Swiss mountains with my family, and not only was it so beautiful but all the people there were so polite, sweet, considerate and – it’s actually true – very punctual.”
