Independent digital marketing agency, Rocket, has officially agreed to terms with pr agency Taurus to alert the market about the dramatic growth in demand for digital marketing post-pandemic, alongside the agency’s strategic expansion plans.
Rocket has embarked on a new communications campaign dubbed ‘’Go Digital’’ as the company embarks on a fast growth trajectory in response to the rapidly growing digital marketing industry. The campaign will see Rocket tag team with strategic PR and marketing agency Taurus in order to build on the brand and capitalise on the market opportunity with Rocket’s unique service offerings across the B2B and B2C sectors.
James Lawrence, Co-Founder and Director of Rocket (pictured below), said: “Digital marketing is the future. We are seeing it become a pivotal and strategic business tool – driving growth, awareness, and profitability. The Australian market alone reported a 24 percent year-on-year growth and hit $11.4 billion in June 2021. In response, we have created new offerings that will launch to market and will see our customers embrace a new wave of technology in marketing, help them stay on the front foot and meet new demands.”
Rocket has won multiple awards for its work in fuelling the business growth of their clients. From Marketing Agency of the Year by AMI to three global awards from APAC Search and international awards from Search Engine Land. They are renowned for having provided digital services to household names such as Amazon, Crown Group, Mirvac, Veolia, Qudos Bank, HIA, JobAdder, Luna Park, UniDays, Plus Fitness and tech unicorns such as Rezdy, as well as local businesses like Pooled Energy.
James Lawrence, Director and Co-Founder of Rocket
The agency has run thousands of successful campaigns across SEO, Google Ads, email marketing and social media to deliver tangible business results.
Using the TaurusBullseye methodology and strategic approach to marketing and PR success, Rocket is engaging the TaurusPR offering to amplify the Company’s unique expertise in the digital marketing sector, build the profile of Rocket’s Co-Founder and Director James Lawrence as he gets ready to announce the launch of various projects this year, as well as showcase the agency’s industry credibility.
Sharon Williams, CEO and Founder of Taurus, said: “It’s an exciting time for Rocket as digital marketing moves to the forefront of the marketing mix and further engages customer experience. With the acceleration of and advancements in technology, that were amplified through the pandemic, we are seeing new platforms and approaches emerge. Rocket is in the right place at the right time to capitalise on this. We are delighted to be on board with Rocket to build awareness of this growth and brand opportunity.”
Rocket celebrates their fifth birthday in April, growing to a team of almost 50 digital marketing specialists within a span of only five years.
A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]
Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]
A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]
Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]
Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]
Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]
Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]
BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]