B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: RMIT Study Reveals That 73% Of Employees Don’t Believe Gen AI Is Relevant
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > RMIT Study Reveals That 73% Of Employees Don’t Believe Gen AI Is Relevant
Technology

RMIT Study Reveals That 73% Of Employees Don’t Believe Gen AI Is Relevant

Staff Writers
Published on: 19th March 2024 at 9:22 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Research from RMIT Online in partnership with Deloitte Access Economics, reveals Australians lack a crucial understanding as to the extent Generative AI is expected to disrupt their roles.

The ‘Ready, Set, Upskill’ report highlights that almost half (47 per cent) of employees have never used Generative AI in their role, and 73 per cent say this is because they don’t believe Generative AI is relevant. This is contrasted to research by the Australian Computer Society, which shows that 86 per cent of all occupations will be affected.

Additionally, previous research conducted by Deloitte highlights just 5 per cent of Australian businesses are fully prepared to deploy and leverage AI.

Across a range of digital skills, roughly a third (between 29-36 per cent) of employees said they are lacking fundamental digital skills, or their skill level is out of date, while employers identified AI or machine learning as the top digital skills they lacked within their organisation, followed by data science, coding and cyber security.

The crucial lack of digital skills across the workforce means businesses are willing to pay an 8 per cent premium (or $5,408) for candidates with data and digital skills.

“Generative AI is unlike any past digital disruption. It will continue to transform the way we learn and work, level the playing field and create new roles and job disruptions. The digital skills gap Australia is experiencing has been further exacerbated by the emergence of critical technologies such as AI and we must not be complacent in our attitudes to reskilling and upskilling if we are to keep pace with our international counterparts,” says Nic Cola, CEO, RMIT Online.

The continued increase in demand for digital skills and the urgency to remedy digital skills gaps reflect the seismic digital transition across the Australian economy.

“Generative AI capitalises on aspects where traditional learning and development falls short. Therefore, it will play a critical role in Australia’s skills transition. Employers can use Generative AI to create tailored learning and development content for their employees, which accelerates their learning speed and retention,” says John O’Mahony, partner at Deloitte Access Economics.

More than three-quarters (78 per cent) of surveyed employers have either not provided or are unaware of Generative AI training in their organisation.

Previous research also shows that the five industries facing a ‘short fuse, big bang’ scenario, where Generative AI has a fast and significant impact, are financial services, ICT and media, professional services, education, and wholesale trade. These industries account for 26 per cent of the Australian economy, equivalent to nearly $600 billion in economic activity.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AI, RMIT
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?