Rightster, the global multi-platform network for digital video, today launches VideoSpring, a fully searchable video licensing portal, for brands, agencies and producers to source trending content for their creative campaigns and programming.
The video library, which consists of one of the world’s largest collections of premium viral and user-generated content, offers marketers, creatives and producers the ability to discover and license the best-known and most shared videos on the web without a long and complex clearance process.
VideoSpring will be updated daily with fresh content from around the world, with a core focus on brand-safe videos with proven viewership. Content will be sourced across all major video platforms including YouTube, Vimeo, Instagram and Facebook. All videos are exclusive to the portal, are fully rights-cleared for commercial usage and ready for licensing on request.
The portal has a comprehensive database of emotive and entertaining content perfect for engaging audiences and capitalising on the latest social trends.
Rightster has a unique history in licensing some of the world’s best viral content stemming from its 2014 acquisition of Viral Spiral Group, which has the exclusive licensing rights to famous viral sensation ‘Charlie Bit My Finger’, Sneezing Baby Panda and many other iconic videos.
Utilising this expertise and experience, VideoSpring has been developed to meet the growing demand amongst marketers to integrate user-generated content as part of their creative campaigns by providing an effective resource to curate and rights-clear the best of social.
Rightster has a network of 2,500 content owners, generates over 1.6 billion online video views per month, and has recently partnered with global brands including Procter & Gamble, Universal Pictures and 20th Century Fox on their online video campaigns.
Please login with linkedin to commentWKD
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]