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B&T > Advertising > Ricky Gervais Returns In New Campaign For Optus
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Ricky Gervais Returns In New Campaign For Optus

Staff Writers
Published on: 25th September 2015 at 10:45 AM
Staff Writers
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Following the success of the first Ricky Gervais campaign, Optus has released a TVC and a series of digital video content pieces that see the return of Ricky Gervais.

The content for the launch of the new TVC, continues the anti-advert series and features Ricky questioning his artistic integrity.

The content will be distributed via TV, OOH, retail and a digital amplification strategy that includes Optus owned assets, social media, influencers and publisher syndication.

https://youtu.be/WViNZSIlxMs

https://youtu.be/Su6h866DrK4

Corin Dimopoulos, head of brand and communications, Optus, said: “We took a risk releasing the initial Ricky video earlier this year and it paid off. Ricky clearly resonates with consumers who want a more authentic take on traditional advertising and we’re excited to continue to produce engaging and entertaining content.”

The campaign was created by content marketing business Emotive.

Charlie Leahy, ECD, Emotive said: “Our approach to content creation always starts with the audience. The first Ricky piece released earlier this year delivered over eight million streams with record sharing levels. The audience enjoyed it and wanted more.

“This follow up once again allows Ricky to take control of the scripts and deliver it with his globally renowned comedy style. It was a privilege to work in a true collaboration with Ricky and the team at Optus on this content campaign.”

Credits:

Creative Director, Emotive – Charlie Leahy

Director Social Marketing & Creative Services, Optus – Nigel Lopez-McBean

Director – Sam Washington

Writer – Ricky Gervais

UK Production Team – Caviar

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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