Revlon has rolled out its CHOOSE LOVE campaign today, keeping in theme with its LOVE IN ON brand mission.
Choose Love is inviting women the world over to let go of doubts and take a chance to make love happen.
To introduce the global campaign, Revlon global brand ambassadors appear in TV spots that celebrate making bold moves toward love.
Don’t be afraid to make the first move. #CHOOSELOVE cc: @OliviaWilde pic.twitter.com/14Y9DhAFMp
— Revlon (@revlon) February 1, 2016
In one, you’ve got Olivia Wilde depicted making the first flirtatious move; in another Halle Berry is keeping the romance alive in her own relationship.
A third spot sees Alejandra Espinoza declaring her love for the world to hear.
https://youtu.be/WFhWh8CCcVQ
This is the first time all three brand ambassadors have been featured together in a global advertising campaign. The ads are complemented by an accompanying digital and print campaign offering inspiration to help women select the best Revlon products for them.
You can see the loved up ladies in their individual spots here.
“At Revlon, we have been thrilled with the response of women around the world who have eagerly embraced our LOVE IS ON mission — and there is great excitement as we get ready to unveil our next big step, the CHOOSE LOVE campaign,” CEO of Revlon Lorenzo Delpani said.
“We believe that by inspiring people to CHOOSE LOVE, we can spark a global movement around the positivity of love.”
And in conjunction with the campaign, Revlon is now inviting women around the world to show how they CHOOSE LOVE by uploading photos of themselves blowing kisses and tagging someone special to ‘pass it on’ using the new #CHOOSELOVE hashtag.
Select consumers could even find themselves featured on Revlon’s website and/or social pages.
