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B&T > Awards > Hatchlings > REVEALED: The Inaugural Cairns Hatchlings Finalists!
B&T ExclusiveAwardsHatchlingsMarketingOpinions & Analysis

REVEALED: The Inaugural Cairns Hatchlings Finalists!

Aimee Edwards
Published on: 10th April 2025 at 10:00 AM
Aimee Edwards
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After a whirlwind of creativity, bold thinking and fierce competition, the finalists for the inaugural Cairns Hatchlings, presented by Yahoo, are here!

With entries from the Asia-Pacific region, the inaugural Hatchlings stood out with boundary-pushing ideas and fresh perspectives. Representing Australia, India and Thailand, our finalists will now prepare for the ultimate 24-hour challenge during the Cairns Crocodiles Festival this May.

Buy Your Cairns Crocodiles Tickets To See Who Wins!

Drumroll, please… Let’s meet the standout stars lighting up each category!

Audio – Sponsored by Acast

  • Meg Mayger & Jack McBryde, Nova Entertainment — Australia
  • Sarah Brighton & Sally Fiddes, Ogilvy — Australia
  • Shilpi Dey & Shabbir Abbas, VML — India

Design

  • Annabel Begeng & Lily Lazzarotti, Thinkerbell —Australia
  • Veerisa Boonrod, ESIC & Atipa Rungrojboon, Boonrawd Trading —Thailand
  • Annabel Cook & Maddy Merzvinskis, Re Design — Australia

Digital – Sponsored by Reddit

  • Annabelle Harrington, AFFINITY & Sophie Millar, The Insight Centre— Australia
  • Amy Peden, +61 and TBWA & Stephen Hanna, Playside Studios — Australia
  • Hilary O’Sullivan & Hughie Flannery, Thinkerbell — Australia

Marketing – Sponsored by Boomtown

  • Jarrod Schwager, Mad Mex & Campbell Johnson, Amazon Prime Video — Australia
  • Keira Spencer & Laura Currie, Google — Australia
  • Olivia Ford & Laura Jeffries, Google — Australia

Media – Sponsored by Yahoo!

  • Ben Breden & Leah Franco, Initiative — Australia
  • Olivia Casamento & Ashley Hill, Match & Wood — Australia
  • Louise  Laumberg & Rachel Monteiro — Slingshot

PR

  • Claudia Warren & Francesca Hampton, Havas Red — Australia
  • William Cullen & Airlie Walters, Thinkerbell — Australia
  • Rauf Shaik & Komal Nathani, VML — India

Video – Sponsored by Publica

  • Thomas Carr & Louis Tanner, oOh!media — Australia
  • Ryan Williams & Emmerson Maclean, Out Of The Square Media — Australia

This year’s Hatchlings have already shown incredible potential, and we can’t wait to see what they’ll create during the live challenges in Cairns.

With finalists hailing from three countries and representing a powerful mix of agencies, brands, and studios, the first-ever Cairns Hatchlings is already shaping up to be something special.

Finalists will head to Cairns this May for the next phase of the competition, culminating in a live pitch session, masterclasses, and the highly anticipated awards night on May 15.

Congratulations to all our Hatchlings—your creative journey is just getting started!

Buy Your Cairns Crocodiles Tickets To See Who Wins!

KEY DATES

Cairns Crocodiles Festival: Tuesday 13-15 May 2025

Round 2 – Live briefing: Tuesday 13 May 2025, Cairns Convention Centre, Cairns, Australia

Round 2 – Live pitching: Wednesday 14 May 2025, Cairns Convention Centre, Cairns, Australia

Round 2 – Live pitching: (Video Category Only) Thursday 15 May 2025 , Cairns Convention Centre, Cairns, Australia

Awards Ceremony: Thursday 15 May 2025, Cairns Convention Centre, Cairns, Australia

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Related posts:

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  2. Mutinex Hires Reams Of Talent, Promotes Peter Photinos To Chief Product Officer
  3. Cairns Hatchlings 2026 – The Finalists’ Work: Audio

TAGGED: B&T Exclusive, Cairns Hatchlings, Featured
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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