Search and digital experience agency Reprise Australia has announced the appointment of Ale Vendramin as managing director. The appointment is effective July 1st.

Vendramin has been general manager of Reprise’s Australia operations for the past two years after joining from a senior role at Google as head of automotive for Australia and New Zealand. Prior to that he was general marketing manager, digital and CRM, at Ford Australia.

“Ale has been a principal advocate in our recent evolution of services, our positioning and the enhancement of our client relationships,” said Reprise Australia CEO Craig Ellis.

He added, “Our business has been largely transformed in the past 12 months as we continue to expand our digital solutions and understanding of consumer behaviour. This is due in great part to Ale’s vision for enhancing our skill sets and the trust he has helped build with clients. His previous client side marketing experience has been very relevant to our opportunities and success.”

Vendramin said, “Search and the broader consumer digital experience are highly rewarding and valuable areas for clients. There is plenty of room for continued expansion and investment in these channels as digital consumption and brands business reliance for success here continues to grow. We are keeping an entrepreneurial approach for our clients to gain maximum return on their investments with us.”

As well as Australia, Vendramin has also worked in North America and Latin America. As he takes on the new role, Reprise has 58 employees nationally and offices in Sydney, Melbourne, Brisbane and Perth.