Reports: Nine’s Sonia Kruger Set To Jump Ship To Seven In Million Dollar Deal
Nine veteran Sonia Kruger is reportedly being courted by rival network Seven with the lure of a million dollar-plus a year deal to jump ship.
Reports on the Daily Mail this morning suggest the directive to lure the 54-year-old to the network is coming from none other than Seven’s chief supremo Kerry Stokes who is apparently a “huge fan” of Krugers.
When asked if the rumour had any substance, B&T got the typical “no comment” from a Seven spokesperson this morning.
Interestingly, Kruger began her TV career at Seven in 2004 as host of the debut series of Dancing With The Stars.
At last month’s Upfronts, Seven announced the return of Big Brother as part of its 2020 line-up. It’s most likely Kruger has been courted to front the show.
And, with Seven snaring the broadcast rights to the Tokyo Olympics next July, that would be an added carrot for Kruger to make the switch.
According to an “insider” quoted on the Daily Mail, Kruger is prepared to jump ship to Seven because the network is “prepared to pay far more money than Channel Nine”.
But is Kruger the answer to Seven’s viewer problems?
In August, incumbent CEO Tim Worner was spectacularly shown the door following dire end of year financials and reports he’d failed to bring a younger audience – and the advertisers – to the network. Worner was subsequently replaced by James Warburton.
Clearly, reviving Big Brother is Warburton’s quickest way to attract the under 35s. Yet, it remains to be seen if Kruger (if she were to jump ship ) – despite her sparkly, effervescent on-air personality – can bring the youngsters with her.
Meanwhile, Nine apparently hasn’t given up hope that Kruger will remain in its stable. The Daily Mail reporting it too had tabled an extension to her contract that would see her host The Voice, Today Extra and “any other project as they arise”.
Latest News
Papaya Secure Two New National Accounts
Boutique PR and Marketing agency, Papaya, has secured two new national accounts including a launch campaign for BioPak and retaining the Australian Barramundi Farmers Association (ABFA) for four consecutive years. Adding to the agency’s portfolio of highly regarded accounts, Papaya will be responsible for a multitude of activities for each campaign inclusive of public relations, […]
Jonny Cordony Promoted To Zenith’s Sydney MD
Zenith Australia has promoted Jonny Cordony to Sydney managing director, where he will lead the brand’s vision for the Sydney office, developing high-performing teams, and driving strategic partnerships and growth outcomes for clients. After almost three years as Sydney general manager, Cordony takes on the new position effective immediately. Zenith Australia’s chief executive Nickie Scriven […]
30 Under 30: Channel 7’s Ben Stavert On Social Media’s ‘Big Bang’
The B&T 30 Under 30 awards are happening on Thursday 15th April, and to celebrate we’re showcasing more of our incredible young movers and shakers. Ben Stavert is Seven West Media’s Head of Social and Digital, and one of the shortlisted finalists for this year’s 30 Under 30 awards. Before his role at Seven, Stavert […]
Giving Women A Voice: VMWare’s Heidi Savva On How The Tech Industry Can Support Women Leaders
B&T's chatting with VMWare's Heidi Savva. Well, to be fair we did most of the listening & attended to the tea making.
Has Australia Missed The Tech Boom (And How We Can Catch Up)
Have we missed the tech boom? After all, we did miss the electric car boom, green energy boom & vaccine rollout boom.
VERSA Launches “World-First” Website Delivering Hyper-Personalisation
This is promising a "world-first" which, admittedly, is something you don't read on B&T very often.
British Railway Passengers Mortified By Greyscaled Train Timetable Tribute To Prince Philip
Prince Philip has joined overpriced tickets, late running services & vile toilets on UK rail passengers' list of gripes.
The End Of Average: Why ‘Addressable Priming’ Is The Future
Here, Wavemaker's James Boardman talks addressable priming. Not so much talks but addresses it even.
Apple “Not Against Digital Advertising” Despite Privacy Crackdown: Tim Cook
Apple boss says he's not anti digital advertising. In fact, he'a all for whatever makes the company a shitload of cash.
QMS’ pDOOH Platform Proving Campaign Attribution
pDOOH, of course, stands for programmatic digital out of home. However, without that "d" we'd be in serious strife.
Apple Will Soon Help You Find Your Anything
Apple will soon help you find anything. However, B&T understands that relates to your lost bike and not your lost love.
CBA & Football Australia Partner To Elevate The Women’s Game
Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]
Facebook Australia Celebrates Ramadan With Calendar Of Content
Facebook Australia unveils this clever Ramadan initiative. Rod Sims remains eerily quiet for a change.
Netflix’s Challenge To Linear TV
Netflix set to challenge linear TV! But not before letting the tyres down on James Warburton's Commodore.
Grill’d, Melbourne Storm Launch Limited-Edition ‘Storm Burger’ For Fans
The Storm burger includes the chicken wing, grapple tackle & three free ones in a brown paper bag when no one's looking.
Seven West Share Holders Allegedly Not Told Company Funds Were Lent To Ben Roberts-Smith
There can be only one winner in this whole Ben Roberts-Smith saga & that's the lawyers. And the lawyers' BMW dealership.
Twitter Users Spot Unexpected Photobomb In Little Mix Star’s Picture
This has a Twitter photobomb with a Little Mix Star. Don't worry, it's fully translated for the over 30s in the article.
Malcolm Turnbull Calls News Corp “The Most Powerful Political Actor In Australia”
Malcolm Turnbull declares revenge is a dish best served cold. And this latest attack has the Streets Viennetta about it.
The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform
The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]
ITF Finds Significant Disparities Between How Men’s & Women’s Elite Sports Are Described
Study finds major discrepancies in how men's & women's sport is called. Ray 'Rabbits' Warren has declined to comment.
Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]
Hamish & Andy Oust Kyle & Jackie O From Top Three Most Popular Podcasts
B&T would love to report that some fresh, new talent had topped the podcast rankings, but alas it's the same old shit.
Blis Launches Playbook ‘Preparing For A Privacy-First World: Your Personal Guide To Getting Impersonal’
This comes with a downloadable playbook. Admittedly, not as a good as a downloadable pizza voucher, but nonetheless.
NEFF Appliances Launches First-Ever Aussie Campaign Via Keep Left
Home appliance ads celebrate the joy of home cooking, which really isn't as slothful as the sheer laziness of Uber Eats.
Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign
Archibald Williams snares employment services atWork's creative. Hasn't quite found the time to start working on it yet.
Shopify Partners With The Peers Project To Support Millennial Leaders Podcast
Do young, high-achieving Millennials give you a bad case of the willies? You're completely exempt here.
Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere
Schapelle joins Roxy's husband and Mark Wahlberg in proving a stint in the slammer no impediment to career success.
Beckham Goes Floral & Chucks Donuts In Slightly Dangerous Debut For Maserati
Becks again proving he's got the Midas touch. We mean for advertising things, not necessarily as a football striker.
Increasing Presence Of Audio Prompts Launch Of S&W Sonic Branding
Globally awarded Sydney sound-house Smith and Western have officially launched a new audio branding agency, S&W Sonic Branding.
Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign
Barilla Pasta unveils beautiful new spot that also works as a subtle F-you to Doctor Atkins and his fabled diet.
