kombucha company Remedy, has launched a partnership with leading global men’s health charity, Movember to encourage Aussie men to “Open up with Remedy” by cracking a limited-edition Remedy Kombucha and taking the opportunity to check in with a mate who might be struggling.
This Movember, a selection of Remedy Kombucha’s classic 330ml amber bottles sold across Australia will be getting a hairy little ‘Mo-edition’ makeover to feature a moustache in place of the word KOMBUCHA, with 50c from every bottle sold to be donated to Movember.
The initiative marks the kick-off of a year-long partnership with Movember, with Remedy’s partnership funds being directed to raise much-needed funds and awareness for men’s health projects.
Remedy is Australia’s leading kombucha maker, known for its tasty and refreshing range of live-cultured drinks that are packed with live cultures, organic acids and antioxidants, and contain no sugar, naturally.
The limited Remedy Movember ‘Mo-editions’ will be rolled out on their top-selling Remedy Kombucha Raspberry Lemonade 330ml bottles nationally across Australia, in addition to Remedy Kombucha Cola 330ml bottles exclusive to Coles and Coles Express from late October.
Along with delivering donations from sales, the team at Remedy hope that the label will provide a “Mo for those who can’t Grow”, with a Mo on the side of the bottle designed specifically for selfies, encouraging both male and female drinkers to voice their support for men’s health via social media.
Remedy Kombucha, marketing manager, Amie Spengler, said: “After a tough 18-months of lockdowns and social isolation for many Aussies, we want to encourage more Aussie men to reach out when times are tough and start having more open conversations about where they are at with their mental health. All the better if they can do it over a Remedy.
“At Remedy, we’re big supporters of the importance of gut health, in particular its effect on mental health. There’s a huge and still growing body of research around the gut-brain connection, proving that looking after your gut health can also improve your mental wellbeing.
“When you add into the mix the many known negative impacts of excess sugar consumption, it’s fair to say at Remedy we’re damn proud to be giving Aussie men the opportunity to crack a tasty bevvy that they can feel good about.”
Kieran Ryan, head of corporate partnerships at Movember, said: “We’re beyond excited at Movember to be partnering with Remedy for not only the hairiest month of the year but year-round.
“We know that moustaches are incredible conversation starters and believe that the newly branded Remedy 330ml bottles will do the same in starting valuable conversations to help men live happier, healthier and longer lives.”
You can support the cause by purchasing a Remedy Kombucha Mo-edition 330ml Raspberry Lemonade from Remedy stockists around Australia, or a Remedy Mo-edition 330ml Cola exclusively from Coles or Coles Express.
Cases of 12 in both flavours will also be sold through Remedy’s online shop, remedydrinks.com until the end of November. 50c from every bottle sold will be donated to Movember.
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