Remarkable Marketers: Meet Domain’s Emily Murren

Remarkable Marketers: Meet Domain’s Emily Murren

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland.

While we spend so much time learning about our peers’ career highlights, B&T, in partnership with Carat Australia, thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock.

So, for the next little while, we will be publishing a series of personal profiles.

Get ready to laugh, cry and be taken on an emotional rollercoaster as we hear more about the industry’s most remarkable marketers.


I live my life to the fullest. I’m a positive, creative, caring, deep-thinking, wine-drinking, ambitious, clumsy, sparkle-loving, Brit-born Sydneysider.

Thinking back to when I was 10, I wanted to be a popstar, have red hair and travel around on a tour bus. Be on stage! And if I wasn’t a marketer now, I’d love to have my own business.

My latest idea is I think we need a chopsticks version of the KeepCup. I found out recently that 80 billion pairs are thrown away each year!

The thing I find motivates me most is challenging myself to always have a strong vision of where I want to be. I have a vision board at home that is a visual reminder of what I want to achieve and what brings me fulfilment. I also love listening to podcasts – SuperSoul ConversationsThe Pool and How I Built This are favourites of mine.

Personally, the biggest light bulb moment I’ve ever had was going to Burning Man in America for the first time. A whole city is erected in a super-harsh desert, and there is no money exchanged for an entire week. Every experience, your shelter, music, food, drink and art is given/contributed and then shared by the community that attend. It was enlightening to see the spirit of human generosity and be able to bring that home with me.

Thinking about the best day in my life; I travelled through Africa for a couple of months in my early 20s. While I was there, I went on a huge hike to Livingstonia – a small community in Malawi. We visited a school, and although the kids we met had nothing, they lived in little huts, in one of the poorest countries in the world – they were so happy. That night, we lay on the grass, looking up at the stars and cooked our dinner on a campfire. A simple, but perfect day.

My all-time favourite hero has got to be my dad. He’s such a smart, loving, funny, inspiring man who always pushed me to travel and aim high. When we had to say goodbye after my most recent trip home, I had literal ‘boo hoo’ comedy-style tears in Heathrow airport. People sitting next to me in the café probably thought I was hyperventilating.

An embarrassing movie, band, TV show I secretly adore? Well, I love Madonna – my “Like a Prayer” dance routine is quite impressive. I once ate deep-fried cockroaches in Cambodia at the markets – that was the most regrettable thing I’ve ever eaten. Closely followed by sea urchin in Momofuku on my birthday this year.

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