Redundancies Expected As Dentsu Aegis Confirms Amplifi Closure

Redundancies Expected As Dentsu Aegis Confirms Amplifi Closure
SHARE
THIS



Dentsu Aegis Network (DAN) continues to consolidate its local arm, today announcing that its set to shut its media innovation and investment arm, Amplifi.

B&T has reached out for DAN for comment and news of possible redundancies with a spokesperson confirming that the Amplifi business and staff were to be absorbed back into its existing media businesses of Carat, dentsu X and Vizeum.

The latest closure comes amid a number of recent redundancies and business losses at the agency and a restructuring program initiated by newly appointed CEO, Henry Tajer, who took the top job at the start of the year after the shock resignation of incumbent Simon Ryan who quit the role a month previous to become commercial managing director at Carsales.com.

Please login with linkedin to comment

Amplifi

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.