Reddit Upvotes Cannes Lions for Another Year

London, UK - August 01, 2018: The buttons of Reddit, Spotify, Podcasts, WhatsApp and Music on the screen of an iPhone.

To coincide with Reddit’s presence at Cannes this year, it’s releasing all new research that will break down the recommendations sought and given on Reddit to better understand the role these conversations play in driving purchase decisions.

Reddit will be looking at recommendations by key categories, their effectiveness in driving the trial of a new product or brand, and other valuable indicators of consumer sentiment and spend. It will even reveal a list of the most recommended brands by redditors across key categories. It’s all in an effort to better equip marketers with the tools and information they need to drive results on and off the Reddit platform.

Introducing “Reddit Recommends”

“There’s nothing more powerful than trusted, word-of-mouth recommendations when it comes to making a purchase decision. Reddit has long served as a go-to curation for trusted recommendations online, thanks to its highly engaged and deeply invested audience. Having a consumer advocate on behalf of your brand when there’s nothing in it for them is the ultimate endorsement, but it doesn’t happen without genuine connection and a meaningful value exchange.” said Reddit’s VP of business marketing, Timo Pelz.

“This new research aims to break down what redditors are recommending and why, as well as help brands better understand how to build real connections and lasting impact with their audiences. We’re looking forward to sharing actionable insights and takeaways with the marketers, whether they’re activating on Reddit or looking to inform their wider strategies.”

Catch Reddit on La Croisette

After welcoming more than 1,200 guests through its Explorer’s Club last year, it’s heading back to the sunny shores of Cannes for another year with an all-new activation. With new research as its anchor, it’ll be bringing to life the conversations and recommendations taking place in some of the most influential Reddit communities to demonstrate what makes Reddit unlike anywhere else online. Packed full of all its usual Reddit quirks (and some surprises, too!), its event space will share best practice campaign examples, the unique (and powerful) characteristics of its audience and the communities growing in influence by the day. Importantly, guests will walk away with an understanding of how to drive business success on Reddit and endless inspiration for their next campaign. Here’s a small taste of what to expect:

The Reddit Recommendation Journey: Guests can take a journey down the consumer recommendation path on Reddit, starting with a question and following the prompts to land on a recommendation, navigating the informative, delightful, and sometimes wacky community responses along the way – like redditors do every day.

Its take on the latest industry trends: It’ll be serving up data-packed analysis and insights into the latest movements that matter most to its industry, like how consumer influence is shifting and the impact this has on marketing strategies.

The anatomy of a recommendation on Reddit: Guests can dive into the most common questions posed on Reddit and discover why recommendations from redditors are so trusted and the impact they have on brands.

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Introducing “Reddit Recommends”

Catch Reddit on La Croisette

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