Red Havas has announced the launch of Red Havas Impact in the Australian market following its launch in the USA, Europe, Middle East, and Africa in September of this year.
This new offering brings together Red’s deep environmental, social, and corporate governance (ESG) expertise and capabilities from across the world. The practice is the result of increasing demand for global approaches to purpose-driven strategic communications.
From its roots in Australia, Red Havas has cultivated a deep understanding of purpose and ESG-driven communications with extensive global credentials and award-winning experience in purpose-driven work. Alongside global capabilities, Red Havas Impact draws on additional strengths from the broader Havas Village, particularly research and planning through Havas Labs, to offer insight-led strategic solutions.
Global CEO James Wright welcomed the launch of the new practice in the Australian market, which will be led by Managing Partner Matt Thomas from the agency’s Melbourne office and service clients across Australia and New Zealand.
“Red Havas Impact brings together the depth of experience within the global Red Havas micro-network combined with the powerful insights capabilities of our strategy and research teams to support clients to tackle the big issues of our day,” James said.
“As a practice area, it draws together our expertise across sustainability, health, technology, employee communications and corporate communications, market research, strategy and brand to create work that helps our clients to meaningfully connect and make a positive difference to their stakeholders.”
Managing partner Matt Thomas said that purpose-driven work sits at the heart of contemporary communications.
“Across the globe we are seeing big shifts in the expectations from consumers, governments and communities that brands should do better and be better,” Thomas said.
“Reputation, brand equity and social license to operate are now inextricably linked. Through Red Havas Impact we leverage skills and experience from across Havas Australia’s service offerings, informed by global best practice, to help our clients to navigate this often complex space.”
In Australia, Red Havas has undertaken PR support for purpose-led projects for a broad range of clients including Toyota, Neoen, Body Shop, the National Breast Cancer Foundation, Sydney Water, and The Palau Legacy Project.
At a global level, Red Impact draws on teams with experience delivering ESG projects for major brands including L’Oréal, ManpowerGroup and the life science business of Merck KGaA, United Nations Foundation, UNICEF, Team Rubicon, World Green Economy Organization (WGEO) and Project HOPE.
