Red Agency, Weber Shandwick And Ogilvy Win Big At PRIA Awards

<> on October 7, 2015 in Sydney, Australia.
Neil O'Sullivan MPRIA
By Neil O'Sullivan MPRIA
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Wednesday night saw the next round of the 2015 Public Relations Institute of Australia (PRIA) Golden Target Awards State Finals in Sydney.

The New South Wales State Awards for Excellence ceremony took place in the stunning surrounds of the Pullman Quay Grand, in Sydney’s picturesque Circular Quay. The sold-out event of more than 160 leading PR professionals celebrated the best-of-the-best PR campaigns and industry professionals in New South Wales.

Big winners on the night included:

Weber Shandwick, who were shortlisted eight times, across six different categories with seven awards prizes in total – one win, three highly commended, and three commended, with two Weber Shandwick staff, Heather-Ann Cody and  Hannah Rayment, both commended in the Top sPRinters category (those with under five years’ experience);

Ogilvy, shortlisted seven times, across six different categories with six awardees in total – one win The Release of Peter Greste, one highly commended and four commended elsewhere;

VIVA! Communications, shortlisted and awarded three times in the Health Organisations category (biggest category with 11 finalists), with a win for Our Plea for Life, and two highly commended awardees elsewhere; Melanie Wellington,

N2N Communications, won the Top sPRinters gong for NSW;

Micro-consultancy was won by Lisa Burling, LBPR; medium consultancy gong went to Sauce Communications;

with a highlight of the night being Erik Denison, Sydney Convicts Rugby Club, for his win for Tackling Homophobia in Sport, in the small budget/pro bono category.

Red Agency, shortlisted eight times, across six different categories with six awardees in total – two wins for the EASY Tour: HIV Testing Week, with three commended awards elsewhere, held the loudest roar to the very end of the night when the Sydney arm took – what is believed to be the first time in the recent history of the awards in this category – back-to-back gongs in consecutive years for the Consultancy of the Year award.

James Wright, managing director, Red Agency, said, “It is pretty humbling to be awarded Consultancy of the Year back-to-back. It has been an incredible few years for us and it is testament to the dedication, expertise and passion that the team bring every day. They are an inspiration to me. At Red Agency we continue to challenge what is possible in the PR, experiential and social space, and that requires the trust of our clients and so we thank them for giving us the chance to do the type of work we do. I guess the goal is for three in a row now!”

This industry night-of-nights for PR in NSW displayed astounding campaigns delivered across all sectors, judged by over 70 senior PR professionals from across Australia. Judges stated that, yet again, entries featured examples of cutting-edge creativity and innovation throughout, which helped tell some amazingly inspirational stories. Some of the recognised awardees winners shed a few tears of joy on stage and clients, staff, and peers shared the celebratory feeling during a great night of recognition.

“There were a huge number of entries this year. So many high-quality entries are surely a good sign of the health of our growing industry, and – I believe – of the relevance of the PRIA in pushing for the highest standards for our profession,” said PRIA NSW president, John Vineburg.

Category Title of Entry Company Trophy Name Result
Big Budget A Taste of Harmony 2015 Haystac Public Affairs Haystac Community Commended
Business to Business Commonwealth Bank Agri Insights Hardman Communications and Commonwealth Bank of Australia Hardman Communications WINNER
Business to Business Expectations vs. Reality of Retirement in Australia Ogilvy Public Relations Australia and Mercer Ogilvy Public Relations Australia and Mercer Highly Commended
Business to Business Mondelez International Mobile Futures Red Agency Natasha Carroll Commended
Business to Business Digital Roadies Take Centre Stage Weber Shandwick Australia Ava Lawler Commended
Community Relations Train tunnels, trucks and the toolkit to build trust – Sydney Metro Northwest Thiess John Holland Dragados and Transport for NSW Thiess John Holland Dragados and Transport for NSW WINNER
Consumer Marketing   Rebuilding Trust in Malaysia Airlines in Australia and New Zealand Crossman Communications Jackie Crossman Highly Commended
Consumer Marketing Buderim’s Hottest Ginger Agent 99 Public Relations Agent 99 Public Relations Highly Commended
Consumer Marketing Stay with Pride N2N Communications N2N & AirBnB Commended
Consumer Marketing UTS City Campus Master Plan Campaign Marketing Elements (ME) and University of Technology Sydney (UTS) Cecelia Haddad & Robert Button Shortlisted
Consumer Marketing AncestryDNA – Australia, where do you think you come from? Howorth Howorth & Ancestry.com Shortlisted
Consumer Marketing Samsung LifeLIVE Edelman Edelman Shortlisted
Consumer Marketing Optus Switched Campaign with Dolph Lundgren Fuel Communications Amanda Galmes Shortlisted
Content Marketing Unilever Food Solutions: Back of House PPR Michael Pooley Highly Commended
Content Marketing Showcasing Savannah in Sydney:  Turning postcard footage into visitor bookings Destination NSW Tanya Bowes & Communications Team Shortlisted
Digital and Social ibis PLAY Weber Shandwick Ava Lawler WINNER
Digital and Social Adobe Australia and New Zealand Edelman Edelman Highly Commended
Digital and Social FSC Friday – Take the pledge and share it Howarth & Social at Ogilvy Howarth & Social at Ogilvy Commended
Digital and Social GEReports: A light bulb moment for one of the world’s oldest brands Edelman Edelman Shortlisted
Experiential EASY Tour: HIV Testing Week Red Agency James Wright & Samara Kitchener WINNER
Experiential House of Suntory Exclusive Takeover Series Icon International Sarah Corry Highly Commended
Experiential The Bar that Jack Built Red Agency/Red Guerrilla Red Guerrilla Commended
Government Sponsored EASY Tour: HIV Testing Week Red Agency James Wright & Samara Kitchener WINNER
Government Sponsored Seasonal Workers Communications Campaign Fairwork Ombudsman Carly De Assuncao Highly Commended
Government Sponsored Showcasing Savannah in Sydney:  Turning postcard footage into visitor bookings Destination NSW Tanya Bowes & Communications Team Shortlisted
Category
Title of Entry
Company
Entrant
Result
Government Sponsored
“get to kNOw Asbestos this November“
Insight Communications
Clare Collins & Alice Collins
Shortlisted
Health Organisations
Our Plea for Life
VIVA! Communications
Kirsten Bruce
WINNER
Health Organisations
Supporting the world’s largest and most rigorous investigation into anorexia nervosa
VIVA! Communications
Kirsten Bruce
Highly Commended
Health Organisations
Lungs4Life – Driving adult protection against pneumococcal pneumonia
VIVA! Communications
Kirsten Bruce
Highly Commended
Health Organisations
Ending HIV: Giant Condom Campaign Activation
ACON
ACON Engagement Strategies Team
Highly Commended
Health Organisations
Meningococcal Australia: Know.Check.Act Campaign
SenateSHJ
Nerida Thorburn and Jodie Wrigley
Highly Commended
Health Organisations 
Giving Rare Cancers Patients a little more time
 
Buchan
David Leahy
Commended
Health Organisations
Winter is Coming
NPS MedicineWise
Media & PR Team, Corporate Affairs and Governance
Commended
Health Organisations
Choose Your Rural Adventure
Content Doctor
Kate Dorrell
Commended
Health Organisations
PR Launch of Genzyme’s Lemtrada
Edelman
Edelman
Commended
Health Organisations
Sign My Name
Red Agency
James Wright/The Red Agency Team
Commended
Health Organisations
EASY tour: HIV Testing Week
Red Agency
James Wright & Samara Kitchener
Shortlisted
Integrated Marketing and Communications Strategies
Not out of the Woods
Senate SHJ
SenateSHJ in partnership with bioCSL
WINNER
Integrated Marketing and Communications Strategies
ING DIRECT ‘ Say no to ATM fees‘
ING DIRECT
Corporate Affairs Team
Highly Commended
Integrated Marketing and Communications Strategies
Digital Roadies Take Centre Stage
Weber Shandwick Sydney
Ava Lawler
Highly Commended
Integrated Marketing and Communications Strategies
Nespresso: Milk Expertise
Weber Shandwick
Ava Lawler
Highly Commended
Integrated Marketing and Communications Strategies
Orchestrate Amazing: The Launch of Microsoft Azure Data Centre in Australia
Microsoft Australia & Ogilvy PR Australia
Microsoft Australia & Ogilvy PR Australia
Commended
Integrated Marketing and Communications Strategies
Tourism Northern Territory’s ‘Mates of the Territory’ celebrity ambassador program
Kite Communications
Robyn Sefiani
Commended
International/
Change Management
Bayer Australia and New Zealand – Ambition 2015
Bayer Australia Limited
Kirsten Impey, Communications
WINNER
International/ Change Management
Ahead of the Game
 
Thiess John Holland Dragados
TJHD Communications Team
Highly Commended
Issues Management and Crisis Communication
The Release of Peter Greste
 
Ogilvy Public Relations Australia
Ogilvy Public Relations Australia & Al Jazeera English
WINNER
Issues Management and Crisis Communication
Rebuilding Trust in Malaysia Airlines in Australia & New Zealand
 
Crossman Communication
Jackie Crossman
Commended
Public Affairs
Australia’s Future Submarine Project
 
Weber Shandwick Australia
Ava Lawler
Highly Commended
Public Affairs
The Release of Peter Greste
 
Ogilvy Public Relations
Ogilvy Public Relations Australia & Al Jazeera English
Commended
Category
Title of Entry
Company
Entrant
Result
Public Affairs
Helping #saveaHUSlives – Government funding secured for life-saving treatment for ultra-rare blood disease
VIVA! Communications
Kirsten Bruce
Commended
Public Affairs
Joined Up Innovation
Microsoft Australia and Ogilvy PR Australia
Microsoft Australia & Ogilvy PR Australia
Commended
Public Affairs
Australian higher education reforms and veterinary profession
 
Australian Veterinary Association
Public Affairs Team
Shortlisted
Public Affairs
Saving Life 2015: A pre-election campaign
Cancer Council NSW
Cancer Council NSW
Shortlisted
Small Budget/Pro Bono
Tackling Homophobia in Sport
Sydney Convicts Rugby Club
Erik Denison
WINNER
Small Budget/Pro Bono
Kiss Goodbye to MS Campaign 2015
 
Cube and MS Research Australia
Anne-Marie Sparrow
Highly Commended
Small Budget/Pro Bono 
Introducing Sydney to the fine arts of the streets with #chalkurbanart
IMPACT Communications Australia
IMPACT Communications Australia
Commended
Small Budget/Pro Bono
“Whats up with Mum?” – Explaining MS to kids
 
LBPR PTY LTD
Lisa Burling, Managing Director
Commended
Start-Up
Launching an ‘Australian first’ challenger brand: RateSetter
 
Sefiani and Kite Communications
Robyn Sefiani
Commended
Sustainability/Corporate Social Responsibility
Samsung ADAPPT- Adappt for success: Encouraging young Aussies to design the change they want to see in the world.
 
Edelman
Edelman
Highly Commended
Sustainability/Corporate Social Responsibility
Sailing through adversity: Biogen and Oceans of Hope ANZ
 
Palin Communications
Martin Palin
Commended
Sustainability/Corporate Social Responsibility
McHappy Day NSW ACT 2014 #OurFamilyPromise
PPR
PPR & McDonald’s NSW/ACT
Commended
Technology Product
Orchestrate Amazing: The launch of Microsoft Azure Data Centres in Australia
Microsoft Australia and Ogilvy PR Australia
Microsoft Australia & Ogilvy PR Australia
Shortlisted
Measurement and Analytics
Foodbank Australia: Hunger in the Classroom
Red Agency
Natasha Carroll
Shortlisted
Top sPRinters 2015
Melanie Wellington
Weber N2N Communications
Melanie Wellington
WINNER
Top sPRinters 2015
Amity Harrold
PPR
Amity Harrold
Commended
Top sPRinters 2015
Chloe Turner
 
PPR
Chloe Turner
Commended
Top sPRinters 2015
Heather-Ann Cody
 
Weber Shandwick
Heather-Ann Cody
Commended
Top sPRinters 2015
Hannah Rayment
Weber Shandwick
Hannah Rayment
Commended
In-House PR Team of the Year
Elevating Media Trips
The Travel Corporation
Rae White, PR Director
Commended
In-House PR Team of the Year
Media and PR Team
 
NPS MedicineWise
Media & PR Team
Commended
Micro-Consultancy of the Year
LBPR Pty Ltd
LBPR Pty Ltd
Lisa Burling – Managing Director
WINNER
Medium Consultancy of the Year
Sauce Communications
Sauce Communications
Liane Sayer-Roberts
WINNER
Medium Consultancy of the Year
Kite Communications
Kite Communications
Robyn Sefiani
Commended
Category
Title of Entry
Company
Entrant
Result
Medium Consultancy of the Year
S2i
S2i
Jenny Lourey
Shortlisted
Medium Consultancy of the Year
Agent 99 Public Relations
Agent 99 Public Relations
Sharon ZeevPoole
Shortlisted
Large Consultancy of the Year
Red Agency
Red Agency
James Wright
WINNER
Large Consultancy of the Year
PPR
PPR
Richard Lazar
Highly Commended
Large Consultancy of the Year
N2N Communications
N2N Communications
Vanessa Liell
Commended
Large Consultancy of the Year
Edelman
Edelman
Edelman
Shortlisted
Large Consultancy of the Year
Weber Shandwick
Weber Shandwick
Ava Lawler
Shortlisted

 

 

Winners from last night now have the opportunity to be recognised at the 2015 GTA National Finals, held during the PRIA National Conference, on Monday 26 October, at Hotel Grand Chancellor, Hobart, Tasmania.

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