Rebrand Announced for Women’s Health Signature Campaign

Rebrand Announced for Women’s Health Signature Campaign
SHARE
THIS



Women’s Health today announced a rebrand of its signature female sports campaign, I Support Women in Sport – to WinS (Women in Sport) – and an amplified campaign scope for 2017.

To launch the WinS initiative, on Thursday 23rd February,Women’s Health will partner with Swisse Wellness to host the inaugural WinS Speed Mentoring Night in Sydney. At this event, some of Australia’s most high-profile sporting identities and industry leaders will share their career wisdom and life experience with the next generation of female athletes, via a series of one-on-one speed mentoring sessions.

“We are very proud to announce our partnership with Women’s Health for a campaign that sets out to not only recognise female sporting achievement, but to actively affect change in the sporting arena,” says Michael Howard, director of sales and marketing at Swisse Wellness.

“Like Women’s Health, we couldn’t be more excited to see the recent momentum building around women’s sport with the launch of AFL Women’s, the Super Netball and the recent success of the Women’s Big Bash League. Supporting the WinS campaign was a natural fit for us as a business as we share the same values as Women’s Health – helping make millions of people around the world healthier and happier”.

The highly regarded I Support Women In Sport Campaign launched six years ago as the first initiative of its kind in the country, to increase media support and advocacy of women in sport and promote their outstanding achievements from grassroots to elite Olympic level. Since 2011, the campaign has generated recognition and support from Australia’s leading sporting bodies, athletes and the Federal Government – and continues to make significant inroads in the support of women in sport.

Jackie Frank, general manager, fashion, beauty and health, said: “Today we are announcing our commitment to take Women’s Health’s ground-breaking campaign to the next level.

“Through WinS we aim to increase our fight for equality and to ensure remarkable women in sport have their achievements actively supported, recognised and celebrated. Supported by our amazing partner, Swisse Wellness, this week we will unveil our first mentorship initiative where some of the country’s most renowned female athletes and industry identities will give up their time to personally mentor some of Australia’s rising stars.

“Throughout 2017, Women’s Health will roll out a series ofWinS initiatives, including sponsorship and employment opportunities, funding, additional interstate mentoring and training programmes, as well as continued media awareness via Women’s Health along with associated Pacific Magazines and Seven West Media channels to support and promote women’s sport.”

The line-up of mentors attending the launch event include; Cate and Bronte Campbell, Kelly Cartwright, Leisel Jones, Michelle Bridges, Catherine Cox, Louise Bawden, Shelley Watts, Mark Beretta, David Koch, Sarah Chibnall, Jackie Frank and Jacqui Mooney. In the coming weeks, Women’s Health together with Swisse Wellness, will host a second Speed Mentoring Session in Melbourne.

Jacqui Mooney, editor, Women’s Health commented: “Quite simply, WinS is about sportswomen winning both on and off the field. The rebrand of our signature campaign encapsulates in just one word, the winning spirit of this initiative. These women and their incredible dedication is deserving of more sponsorship, more media attention, more employment opportunities and more flexible working conditions. With the launch of WinS we see this evolving and imparting real opportunities and change in the lives of sportswomen at what is a truly game-changing moment for female athletes in Australia.”

The 2017 campaign culminates with the annual WinS gala awards night in Sydney in October with additional commercial partners announced shortly.

Please login with linkedin to comment

cover girl women in sport

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.