B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Rebel Explores Transformational Power Of Sport In New Campaign Via The Monkeys
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Rebel Explores Transformational Power Of Sport In New Campaign Via The Monkeys
Campaigns

Rebel Explores Transformational Power Of Sport In New Campaign Via The Monkeys

Staff Writers
Published on: 8th July 2024 at 9:51 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Sport can change your life. That’s the message behind rebel’s newest brand campaign, created by The Monkeys, part of Accenture Song. Building on the ‘Sport Is Calling’ brand platform established in 2020, the campaign features the incredible sporting journeys of everyday Australians whose lives have been radically transformed by sport.

A series of films directed by Finch’s Christopher Nelius tells the incredible stories of outback grazier Brendan Cullen and Olympian Sinead Diver.

“Brendan and Sinead’s stories demonstrate rebel’s belief that sport can be the catalyst for incredible change and growth in our lives. Not just physically, but mentally too,” said rebel GM eCommerce & Marketing, Rosemary Martin.

Coinciding with a busy time on the sporting calendar, the integrated campaign inspires Aussies watching on at home to start their own sporting journey.

“Sport really is stranger than fiction. Whether it’s a farmer who dealt with a drought by swimming laps of the dam, or a 47-year-old I.T professional turned national record holder, we’ve loved unearthing the best sports stories Australia has never heard of,” said The Monkeys creative director Adam Slater.

Credits:

Client: rebel
Chief Marketing Officer: Rosemary Martin
Head of Marketing: Brock Coleman
Content Director: Catherine Makinson
Marketing Specialist: Beth Thom

Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Strategy Director: Dave Collins
Chief Client Officer: Jaimee Kerr
Head of Design: Raph Tamkalis
Creative Directors: Adam Slater & Connor Beaver
Art Director: Ben Horewood
Copywriter: Michelle Canning
National Head of Production: Romanca Mundrea
Senior Producer: Simone O’Connor & Katherine Muir
Account Director: Ella Goldberg
Account Manager: Eden French-Putu

Production Company: Finch
Director: Chris Nelius
Managing Director: Corey Esse
Producer: Anna-Tara Sneddon
DOP: James Brown, Max WalterPost

Casting Company: Felicity Byrne Casting
Casting Agent: Felicity Byrne

Post Production: Heckler
Producer: Jess Walley
Editor: Andrew Holmes
Colourist: Fergus Rotherham
Online & VFX: Drew Downes & Julian Ford
Motion Designer: Jordan Sykes
IO: Dan Page & Liam McConville

Sound: Squeak E. Clean Studios
Executive Producer: Ceri Davies
Senior Engineer: Paul Le Couteur & Dee Gjedsted
Music: Terry Mann

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The Monkeys
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Michelle Klein’s Tangible, Helpful Change
10/07/2025
Macca’s Unveils ‘Brekkie Comes First’ Integrated Campaign Via Wieden+Kennedy Featuring ‘Hopecore’ Memes
10/07/2025
I’ll Never Look At A Potato The Same: BMF’s Award-Winning Big Little Campaign For ALDI
10/07/2025
L-R: Sue Cato, Sally Cray, Adam Ferrier.
Women in Media National Conference Unveils ‘Crisis Comms’ Panel Tackling PR Disasters
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?