Sports retailer rebel has announced new deals with fan gear provider Fanatics and global giant Under Armour.
rebel’s Managing Director, Gary Williams said the Fanatics partnership further strengthened rebel’s ability to bring the best global brands direct to Australia’s sporting enthusiasts.
“rebel customers will have access to an expanded range of more than 100,000 items of Fanatics’ sports licensed merchandise that will be unmatched anywhere in Australia,” Williams said.
“Australians love their sport. Teaming up with a powerhouse company like Fanatics is a terrific win for rebel customers who are loyal and passionate fans of sporting teams both here in Australia and across the globe.”
The deal will mean fans of US sports will have access to merchandise from the NFL, Major League Baseball, National Hockey League and NBA from the first half of 2021.
Fanatics’ International General Manager & Head of Corporate Development, Zohar Ravid, said: “We are absolutely delighted to partner with rebel, the leading sports retailer in Australia. We found a great partner and similar strategic vision in the Super Retail Group and rebel’s management team.”
The Under Armour deal will see the existing partnership extended until 2025.
The agreement will see rebel continue as one of Under Armour’s largest wholesale partners in the Asia Pacific region.
“This partnership is a powerful combination that reflects our shared motivation for innovation, performance and passion and will see rebel continue to fulfil its vision of inspiring all Australian’s to live out their sporting dreams,” said Williams.
Under Armour ANZ Managing Director, Fernando Reani said it was a significant moment for the global sports brand.
“rebel has been a fundamental part of our brand growth in Australia, establishing Under Armour as one of the leading sports brands in the country. We have achieved so much together during these last six years, and this continued partnership will see Under Armour bring leading innovation and performance solutions to the home of sporting goods in Australia.”
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