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Reading: Realestate.Com.Au Unveils New Brand Campaign Via BWM Dentsu
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B&T > Campaigns > Realestate.Com.Au Unveils New Brand Campaign Via BWM Dentsu
Campaigns

Realestate.Com.Au Unveils New Brand Campaign Via BWM Dentsu

Staff Writers
Published on: 4th September 2017 at 10:17 AM
Staff Writers
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In the launch of its new brand platform, realestate.com.au, the popular real estate site, celebrates the special moments when Australians find their ‘place’.

The brand platform was created in conjunction with BWM Dentus, Finch and Mindshare.

Kieren Cooney, realestate.com.au chief marketing officer, commented: “Our brand needs to work on multiple levels – resonating with the emotion of buying and selling property, while also being able to be very direct and clear about the rational aspects.     

“‘This is the place’ is the phrase so many of us have uttered in that moment when we’ve found the perfect home after months of looking,” Cooney said.

“When you’re selling your home, you want the most amount of people to see it; when looking for a place to live, you want to make sure you haven’t missed any places. And the facts are realestate.com.au is by far and away the best positioned to help people with this. 

“We have twice the visits of our nearest competitor – both online and on app[. Over a million people come to us every day as a place they can trust to help them on their property journey. And they love the experience once they get here, spending over eight times longer with us than our competitors.”

Belinda Murray, BWM Dentsu managing director, commented: “We value our long-standing relationship with REA Group and what we have created together with ‘this is the place’.

“The platform came out of a very Australian desire for a sense of place – achieving that wonderful moment of discovery when you find your ‘place’ on realestate.com.au.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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