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Reading: Raunchy Marathon Ad Causes Utter Confusion
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B&T > Campaigns > Raunchy Marathon Ad Causes Utter Confusion
Campaigns

Raunchy Marathon Ad Causes Utter Confusion

Staff Writers
Published on: 9th January 2018 at 12:11 PM
Staff Writers
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They say “sex sells”, however, it’s caused a whole lot of head scratching in a new outdoor campaign in India.

For some bizarre reason, organisers of a half-marathon, known as the Hiranandani Powai Run, decided to use a stock image of Elsa Pataky to promote the 20 kilometre event.

However, Pataky – the wife of Aussie actor, Chris Hemsworth – is shown lounging in denim shorts, in a provocative position, while wearing a pair of sandals!

hiranandani-powai-run_rahul-twitter_759

It’s unclear if Pataky – a former model – even knew her image was being used in the promotion. However, it has been revealed the brand of sandals, Gioseppo, featured in the image are an actual sponsor of the race.

However, many people simply saw the absurdity of it all, taking to social media to vent. “Are they running sandals?” enquired one person. “Maybe everyone has to run towards her,” said another. While another added: “Because that’s what we’d rather be doing at home instead of going to the Powai run.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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