If you’re in Toronto and you want to listen to classic rock (also referred to as “music your dad listens to”), then you need to tune the dial to local radio station Q107.
And to spruik its merits as the city’s number one rock station, the network has just released a social media campaign called, somewhat predictably, “Born To Rock”.
That said, the spot’s anything but predictable and features the classic KISS track I Was Made For Lovin’ You from the band’s 1979 album Dynasty.
Weirder yet, we see a sperm adorned with KISS lead singer Paul Stanley’s famous starman make-up as it out swims its rivals to the ovaries.
It’s totally strange but totally works. Check it out below: