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Reading: Radio Station Uses Sperm, Conception & Rockers KISS For Oddball “Born To Rock” Campaign
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B&T > Campaigns > Radio Station Uses Sperm, Conception & Rockers KISS For Oddball “Born To Rock” Campaign
Campaigns

Radio Station Uses Sperm, Conception & Rockers KISS For Oddball “Born To Rock” Campaign

Staff Writers
Published on: 28th September 2021 at 9:58 AM
Staff Writers
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If you’re in Toronto and you want to listen to classic rock (also referred to as “music your dad listens to”), then you need to tune the dial to local radio station Q107.

And to spruik its merits as the city’s number one rock station, the network has just released a social media campaign called, somewhat predictably, “Born To Rock”.

That said, the spot’s anything but predictable and features the classic KISS track I Was Made For Lovin’ You from the band’s 1979 album Dynasty.

Weirder yet, we see a sperm adorned with KISS lead singer Paul Stanley’s famous starman make-up as it out swims its rivals to the ovaries.

It’s totally strange but totally works. Check it out below:

 

 

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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