The first radio ratings survey is out for 2018, and the news is not so good for Australian Radio Network’s brekkie and drive teams for KIIS FM in Sydney and Melbourne.
According to GfK (the official provider of radio ratings for Commercial Radio Australia), KIIS FM’s new drive show, Will & Woody, has had a tough start to the ratings season in Melbourne and Sydney, with the losing 2 per cent and 1.7 per cent market share respectively.
Meanwhile, KIIS FM’s Sydney breakfast power couple Kyle Sandilands and Jackie “O” Henderson slipped to third in the ratings with a 2.1 per cent drop to 10 per cent (however, they do remain numero uno in FM).
The news wasn’t much better for KIIS FM’s replacement brekkie show for Matt & Meshel in Melbourne, with Jase & PJ pushing the station’s share down 1.2 per cent to 5.1 per cent.
Elsewhere, Southern Cross Austereo’s 2Day FM has had a solid start to the year in the breakfast slot, with its new-look team of Em Rusciano, Ed Kavalee and Grant Denyer lifting its ratings performance 0.6 per cent to 3.4 per cent.
It comes after SCA chief executive Grant Blackley reiterated the radio network’s commitment to improving the performance of 2Day FM in the brekkie slot.
Here’s a thorough city-by-city breakdown of the ratings…
Macquarie’s 2GB has recovered the ratings ground it lost in the final survey of 2017, up 0.5 per cent in overall market share to 11.8 per cent, while WSFM has moved into outright second despite a 0.7 per cent drop to 9.0 per cent.
Meanwhile, NOVA Entertainment’s smoothfm (down 0.1 per cent to 8.5 per cent) has bumped ARN’s KIIS 1065 out of the top three.
First: 2GB (up 2.2 per cent to 15.5 per cent)
Second: ABC Sydney (up 0.9 per cent to 10.3 per cent)
Third: KIIS FM’s Kyle & Jackie O (down 2.1 per cent to 10 per cent)
First: Nova’s Kate, Tim & Marty (up 0.2 per cent to 10.5 per cent)
Second: WSFM (up 0.4 per cent to 9.2 per cent)
Third: KIIS 1065’s Will & Woody (down 1.7 per cent per cent to 9.1 per cent)
Macquarie’s 3AW saw another decline in overall market share this survey – down 1.8 per cent to 13.2 per cent – but it wasn’t enough for the station to lose top spot.
SCA’s Fox FM surged into second with a 2.4 per cent increase to 10.8 per cent, while NOVA’s smoothfm held firm in third with 10.3 per cent market share (up 2.5 per cent).
KIIS FM’s new Melbourne drive line-up, Will & Woody, had a poor start to the ratings season with a 2 per cent drop to 7.4 per cent, while its fresh brekkie duo Jase & PJ, didn’t fare much better, down 1.2 per cent to 5.1 per cent.
First: 3AW’s Ross and John (down 1.1 per cent to 19.0 per cent)
Second: Fox FM’s Fifi, Fev & Byron (up 3.3 per cent to 10.3 per cent)
Third: ABC Melbourne (down 2.9 per cent to 10.1 per cent)
First: Fox FM’s Carrie & Tommy and Hughesy & Kate (up 1.7 per cent to 12.7 per cent)
Second: 3AW (down 0.3 per cent to 10.4 per cent)
Third: smoothfm (up 1.7 per cent to 8.8 per cent)
Nova 106.9 claimed the number one ranking overall in Brisbane once again, despite a 0.7 per cent market share drop to 12.6 per cent.
ARN’s 97.3fm has moved up one spot into second with 12.1 per cent (up 1.7 per cent), while while a 1.2 per cent increase to 11.8 per cent wasn’t enough to stop SCA’s Hit105 falling to third.
First: Hit105’s Stav, Abby & Matt (up 1.5 per cent to 12.4 per cent)
Second: Nova 106.9’s Ash, Kip & Luttsy with Susie O’Neill (down 1.9 per cent to 12.2 per cent)
Third: ABC Brisbane (down 0.5 per cent to 11.1 per cent)
First: Nova’s Kate, Tim & Marty (up 0.5 per cent to 15.3 per cent)
Second: Hit105’s Carrie & Tommy and Hughesy & Kate (down 0.5 per cent to 12.7 per cent)
Third: 97.3fm’s Will & Woody (up 1.8 per cent to 12.2 per cent)
ARN’s Mix 102.3 retained pole position overall with 16.1 per cent market share (up 3.8 per cent), while FIVEaa moved up one spot into second with 10.8 per cent (down 0.9 per cent), and SCA’s Triple M finished third with 10.6 per cent (up 1.3 per cent).
First: Mix 102.3’s Jodi & Soda (up 3.3 per cent to 15.1 per cent)
Second: FIVEaa (down 1.1 per cent to 13.8 per cent)
Third: ABC Adelaide (up 1.1 per cent to 13.7 per cent)
First: Mix 102.3 (up 2.4 per cent to 15.2 per cent)
Second: Nova’s Kate, Tim & Marty (up 3 per cent to 12.3 per cent)
Third: Triple M (up 1.6 per cent to 10.3 per cent)
Mix 94.5 has continued its winning ways in Perth with 15.7 per cent market share overall (up 1.1 per cent), keeping Nova in second with 12.8 per cent (down 0.9 per cent), while Triple J shuffled 96FM out of third with a 2.2 per cent rise to 10.8 per cent.
First: Mix 94.5’s Clairsy, Matt and Kymba (up 1.8 per cent to 15.1 per cent)
Second: Nova’s Nathan, Nat & Shaun (up 0.4 per cent to 14.8 per cent)
Third: ABC Perth (up 0.7 per cent to 11.4 per cent)
First: Nova’s Kate, Tim & Marty (up 0.8 per cent to 16 per cent)
Second: Mix 94.5’s Lisa and Pete (up 1.0 per cent to 15.9 per cent)
Third: Hit929’s Carrie & Tommy and Hughesy & Kate (up 1.8 per cent to 11.8 per cent) and Triple J (up 1.1 per cent to 11.8 per cent)
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]